首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
A rose by any other name may smell as sweet, but if it’ s not red or yellow, it doesn’t sell. According to James Crowe, chief ex
A rose by any other name may smell as sweet, but if it’ s not red or yellow, it doesn’t sell. According to James Crowe, chief ex
admin
2011-05-16
43
问题
A rose by any other name may smell as sweet, but if it’ s not red or yellow, it doesn’t sell. According to James Crowe, chief executive of the Worcester — based research company, Scintilla, the color of a product can dictate the strength of its sales.
His company has pioneered a method of testing consumer response to color which he claims can predict, with 90% accuracy, sales of a new product for up to 18 months after the launch. The method, "Chromtest" , has been used to test everything from ladies’ dresses to sunglasses. Clients include Parsifal Lager, Amir Fashions, Coloroll Wallpaper and Meadowcourt China.
Color, says Mr. Crowe, is critical in ensuring product acceptance. It is not merely a case of choosing an acceptable primary color — shades, tones and texture can all have a bearing on the consumer’ s final choice.
" We could take 10 colors, each with six shades and virtually guarantee that two of the shades would be most popular with 80% of the people interviewed, " he said. " Products are associated with lifestyle: most kitchens are now in wood so if you make toasters you don’t want a color that is unsuitable. " Mr. Crowe, a former lecturer at the Institute of Marketing, formed Scintilla in 1992 with the help of a $ 5, 000 second mortgage. First year turnover was $ 100, 000. This year with 30 staff it will be ten times that. Chromtest, which was developed with the help of Crowe’ s artist wife, Susanne, now accounts for around 70% of turnover and provides most of the profits.
Crowe admits that British companies still have their doubts, though he says a few retailers now insist that products are color screened before they are allowed on their shelves. He contrasts this with European manufacturers who commission over half the company’ s works.
European tests do vary dramatically, however, and Crowe argues that, as with branding, color and design for pan-European products carry numerous pitfalls. For example, a recent test of a brown dinner service in Britain, Germany and France shows that while consumers in the first two countries like the product, Parisians will not eat off brown plates.
Scintilla was the first company to
选项
A、sell red and yellow roses.
B、measure customer response to color.
C、give lecturers on marketing.
D、develop a method to predict business turnover.
答案
B
解析
第一段第二句提出“Scintilla的总裁认为产品的颜色能决定其销量”,这里暗示这家公司从事的研究与“颜色对产品销售的决定性”有关,第二段第一句,“这家公司是测试顾客对颜色反应的先锋”,所以“Scintilla是第一家测试顾客对颜色反应的公司”,B项“测试顾客对颜色的回应”符合题意。
转载请注明原文地址:https://kaotiyun.com/show/oCxd777K
本试题收录于:
公共英语四级笔试题库公共英语(PETS)分类
0
公共英语四级笔试
公共英语(PETS)
相关试题推荐
Lastyear,howmanyflightstraveledthroughO’HareaccordingtotheFederalAviationAdministration?
What’sthepossiblerelationshipofthetwospeakers?
Ihavenoticedthatchildrenarenotevenbeingschoolinsocialgraces.AtaSundaybrunch,aclownwasmakingballoonanima
Ihavenoticedthatchildrenarenotevenbeingschoolinsocialgraces.AtaSundaybrunch,aclownwasmakingballoonanima
Travelingcanbefunandeasy.Avacationtriptoanothercountryisespecially【21】______whenthetravelingconditionsareg
______makeitpossibleforastronautstoreachthemoon.
ReadthefollowingpassagecarefullyandthentranslatetheunderlinedsegmentsintoChinese.Yourtranslationshouldbewritten
Accordingtogovernmentstatistics,menofallsocialclassesinBritainvisitpubsquiteoften,【21】______thekindofpubth
Accordingtogovernmentstatistics,menofallsocialclassesinBritainvisitpubsquiteoften,【21】______thekindofpubth
Accordingtogovernmentstatistics,menofallsocialclassesinBritainvisitpubsquiteoften,【21】______thekindofpubth
随机试题
StanfordUniversityStanfordUniversityissometimescalled"theHarvardoftheWest".Thestudentsareenrolledmainlyfrom
下列关于心脏标志物应用原则的说法不正确的是
母体的免疫球蛋白能通过胎盘转移给胎儿的是
脑多头蚴的终末宿主为()
甲手机专卖店门口立有一块木板,上书“假一罚十”四个醒目大字。乙从该店购买了一部手机,后经有关部门鉴定,该手机属于假冒产品,乙遂要求甲履行其“假一罚十”的承诺。关于本案,下列哪一选项是正确的?()
过点(1,2,4)且与两平面x+2z+1=0,y一3z+3=0平行的直线方程为()。
海关于2007年4月17日(星期二)填发海关专用缴款书;为避免产生滞纳金,纳税义务人最迟缴纳税款的日期是()。
甲公司1月5日支付价款2500万元(其中包含支付的相关税费60万元)购入乙公司25%的股份,作为长期股权投资核算,对乙公司具有重大影响。乙公司当年实现净利润4000万元,当年12月31日宣告分派现金股利2500万元。甲公司因该长期股权投资影响当年利润
Nowomancanbetoorichortoothin.ThissayingoftenattributedtothelateDuchessofWindsorembodiesmuchoftheoddspiri
StephenKrashen’sTheoryofSecondLanguageAcquisitionStephenKrashenisanexpertinthefieldoflinguistics.Somepointsab
最新回复
(
0
)