首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
When retailers want to entice customers to buy a particular product, they typically offer it at a discount. According to a new s
When retailers want to entice customers to buy a particular product, they typically offer it at a discount. According to a new s
admin
2017-02-13
37
问题
When retailers want to entice customers to buy a particular product, they typically offer it at a discount. According to a new study to be published in The Journal of Marketing, they are missing a【C1】______.
A team of researchers, led by Akshay Rao of the University of Minnesota’s Carlson School of Management, looked at consumers’ attitudes to discounting. Shoppers, they found, much prefer getting something extra free to getting something cheaper. The main reason is that most people are 【C2】______at fractions.
Consumers often 【C3】______to realise, for example, that a 50% increase in quantity is the same as a 33% discount in price. They overwhelmingly assume the former is better value. In an experiment, the researchers sold 73% more hand lotion when it was【C4】______ in a bonus pack than when it carried an equivalent discount.
This numerical blind spot remains even when the deal clearly favor the discounted product. In another experiment, this time on his undergraduates, Mr. Rao offered two deals on loose coffee beans: 33% extra free or 33% off the price. The discount is by far the better proposition, but the【C5】______clever students viewed them as equivalent.
Studies have shown other ways in which retailers can exploit consumers’ innumeracy. One is to confuse them with double discounting. People are more likely to see a【C6】______in a product that has been reduced by 20% , and then by an additional 25% , than one which has been bargain to an equivalent, one-off, 40%【C7】______.
Marketing types can draw lessons beyond just pricing, says Mr. Rao. When advertising a new car’s 【C8】______, for example, it is more【C9】______ to talk about the number of extra miles per gallon it does, rather than the equivalent percentage fall in fuel【C10】______ .
A) bargain I) paid
B) consumption J) persuading
C) convincing K) reduction
D) deduction L) straggle
E) doubtfully M) supposedly
F) efficiency N) trick
G) hopeless O) useless
H) afforded
【C4】
选项
答案
H
解析
空格所在部分是when引导的状语从句,根据was提示,该从句为被动语态,故该空应为动词过去分词。候选动词只有paid意为“支付”,afforded意为“买得起”符合条件。此处要表达的是“研究人员以优惠装出售护手霜”原句为被动语态,根据上下文语义正确答案为H。
转载请注明原文地址:https://kaotiyun.com/show/oJi7777K
0
大学英语四级
相关试题推荐
Forthispart,youareallowed30minutestowriteashortessayentitledThePurposeofCollegeEducation.Youshouldwriteat
Onlyhalfofwomenactuallyenjoybeingpraisedandmanyothersmisinterpretwell-meantwords,asoffensive,accordingtoanew
Onlyhalfofwomenactuallyenjoybeingpraisedandmanyothersmisinterpretwell-meantwords,asoffensive,accordingtoanew
Onlyhalfofwomenactuallyenjoybeingpraisedandmanyothersmisinterpretwell-meantwords,asoffensive,accordingtoanew
Workingwithtempsharmsyourhealthandwealth.Notonlywillyousufferanxiety【B1】______,you’llgetpaidlesstoo,according
Workingwithtempsharmsyourhealthandwealth.Notonlywillyousufferanxiety【B1】______,you’llgetpaidlesstoo,according
Workingwithtempsharmsyourhealthandwealth.Notonlywillyousufferanxiety【B1】______,you’llgetpaidlesstoo,according
Workingwithtempsharmsyourhealthandwealth.Notonlywillyousufferanxiety【B1】______,you’llgetpaidlesstoo,according
随机试题
某孕妇,G3P0,孕36周,单胎妊娠,因阴道间断性出血1月余前来就诊,怀疑是前置胎盘。最有助于诊断的病史是
正常人白天工作时出现的脑电波应为()
根据我国关于外国人在华收养子女的法律规定,下列哪一选项是错误的?(卷一/2008年第46题)
端承桩的受力特性为()
下列符合热力学第二定律的是()。
记账凭证应具有的共同的基本内容包括()。
社会的“不同”“多元”是现代社会发展进步的标志。中国走社会主义市场经济之路,自然就会产生不同的利益主体,表现出不同的利益群体和社会阶层有其不同的阶层群体意识、不同的利益诉求,等等。这诸种不同使得今日中国的社会主体更加活跃、社会动力更加强劲。中国古代有句话“
1923年纳粹党魁希特勒发动了“啤酒馆暴动”,对此叙述不正确的一项是()。
设连续函数f(x)满足则f(x)=___________.
Theoldmanturnedontheradio______listenedtoit.
最新回复
(
0
)