首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
• Read the article below about a successful businessman. • For each question (23 -28) below the article, choose the correct answ
• Read the article below about a successful businessman. • For each question (23 -28) below the article, choose the correct answ
admin
2014-03-08
41
问题
• Read the article below about a successful businessman.
• For each question (23 -28) below the article, choose the correct answer.
• Mark one letter (A, B or C) on your Answer Sheet.
PACKAGE HOLIDAY SUCCESS
Travel operator Joyflight is different from most of its rivals. UK package holiday companies would love to have plenty of repeat business. Instead, in an effort to attract trade, they are forced to spend enormous sums on marketing -- but they are operating in a very competitive market. So, although the big travel companies try hard to’ create attractive brands, if you ask the customers delayed at airports, many aren’t even sure which company they’ve booked with. Ask customers of Joyflight, however, and this is probably their third or fourth holiday with the company.
A Joyflight holiday doesn’t come cheap; but for their customers this isn’t an issue. The attraction is that they get an activity-based ’ club’ which has escaped the notice of the general public. Even the location of the holiday is of minor importance. A high proportion of customers are families, because the adults are free to enjoy the activities on offer, while small children are in the care of people employed by Joyflight just for this purpose. These nannies get free flights and meals on top of their pay.
Interestingly, most of the company’s senior managers began at the bottom: for example, Linda Robinson, the marketing Manager, came as a ski guide in 1996, went away to set up her own catering business, sold it for a considerable sum, and returned to Joyflight in 2001.
The company’s performance over the years means that it gets a steady stream of offers from large tour operators wanting to buy the company. Micheal Knight, who started the firm, came very close to selling it for £ 40 million a few years ago. But at the last minute, Barmond, the potential buyer, was itself taken over by an American travel company which didn’t see a place for Joyflight in the group.
So where does that leave Joyflight? Despite greatly increasing its turnover in the past four years, the company has a careful attitude to expansion. Its decision not to sell skiing holidays in North America proved the right one when many of its rivals failed to persuade British travellers to take the ten-hour flight. Learning from experiences like these, Joyflight’s two recent departures from its main activity are the acquisitions of restaurant chains in Spain and Italy. And as for moving into the mass market for its holidays? Joyflight is much too successful to want to do that.
Joyflight differs from most other UK travel operators in ______.
选项
A、the cost of its holidays.
B、the places where it advertises.
C、the number of repeat booking it has.
答案
C
解析
转载请注明原文地址:https://kaotiyun.com/show/oObO777K
本试题收录于:
BEC初级阅读题库BEC商务英语分类
0
BEC初级阅读
BEC商务英语
相关试题推荐
•Readthisletteraboutgivingpresentations.•Choosethebestwordtofilleachgap.•Foreachquestion(19-33),markonelet
•Readthisletteraboutgivingpresentations.•Choosethebestwordtofilleachgap.•Foreachquestion(19-33),markonelet
AShanghaiACECCommercialConsultingCo.Ltd.,inconjunctionwiththeAustralianChineseEducation&CulturePty.Ltd.(ACEC)
AstudenthastranslatedapieceofEnglishmaterialsinaChinesenewspaperbackintoEnglishandaskedyoutocheckit.Ineac
A.PersonalAssistanttotheManagerofanInternationalFinanceCompanyTheidealcandidatewillbeanexperiencedandhigh
Readthearticlebelowaboutonlineexchanges,atypeofinternetbusiness.Choosethebestwordorphrasetofilleachgapfrom
Readthearticlebelowaboutonlineexchanges,atypeofinternetbusiness.Choosethebestwordorphrasetofilleachgapfrom
Chinesegovernmentofficialsareworriedaboutthe______ontheInternet.Interactivetelevisioncould______children.
Readthesesentencesbelowandthesharepricesontheoppositepage.Whichstockmarket(A,B,CorD)doeseachsentence(1-7)de
Whenwillthemeetingtakeplace?Whatisthelowestpricethemancanbuythemachinefor?
随机试题
慢性铅中毒主要引起
男性,30岁,2周前感冒后畏寒、发热、咳嗽,1周前咳大量黄色脓性痰,痰中带血,经青霉素、头孢噻肟等治疗无效。体检:体温40%,呼吸急促,双肺中下闻及湿哕音。血白细胞计数25×109/L,中性粒细胞0.90,X线胸片显示双肺中下斑片状实变阴影,并有多个脓肿和
无效的民事行为是()。
1962年4月4日党中央、国务院做出了《关于加强统计工作的决定》,提出实行“一垂三统”的统计体制,国家统计系统在统计业务上垂直领导,在编制、干部、经费上统一管理。()[2016年中级真题]
根据企业所得税法律制度的规定,下列各项中,应计入应纳税所得额的有()。
某著名作家到甲城市举行新书销售会,签售会上午8时开始,有许多读者提前排队等候入场。假如从第一名读者来到的时间起,每分钟来的读者人数都一样,如果开3个入场通道,8时8分就不再有人排队;如果开5个人场通道,8时4分就不再有人排队。那么,第一名读者到达的时间是:
信息的传输模型中包括信源、编码器、信道、解码器、信宿、噪声等要素。噪声主要对_______形成干扰或影响。
关系数据模型由关系数据结构、关系操作集合和【】三大要素组成。
注意:下面出现的“考生文件夹”均为c:\wexam\25160001。在考生文件夹下有工程文件sjt5.vbp及窗体文件sjt5.frm,该程序是不完整的,请在有?号的地方填入正确内容,然后删除?及所有注释符(即’号),但不能修改其他部分。存盘时
在考生文件夹下,打开文档WORD1.DOCX,按照要求完成下列操作并以该文件名(WORD1.DOCX)保存文档。【文档开始】背景2008-2013年高考报名人数逐年下降从背景教育考试院获悉,背景2013年高考报名工作已经顺利结
最新回复
(
0
)