首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Read the article below about company mission statement and the questions on the opposite page. For each question(13-18), mar
Read the article below about company mission statement and the questions on the opposite page. For each question(13-18), mar
admin
2015-04-23
51
问题
Read the article below about company mission statement and the questions on the opposite page.
For each question(13-18), mark one letter(A,B,C or D)on your Answer Sheet.
Developing a Mission Statement
A company mission statement can be a powerful force to clearly define your company’s purpose for existence. In the beginning, your company was formed to accomplish something that did not exist in the marketplace, or to do a better job than existing companies. What was that special purpose? Small companies seldom take the time to discuss or write out their company mission, but they should. It will pay measurable financial dividends over time.
The commitment to formulating a company mission can be critical to your company’s success. It helps keep management focused on preserving or strengthening the company’s unique competitive niche. It can also prevent panic and unwise marketing or spending responses to meet an indirect thrust by competitors into your market.
The most successful company missions are measurable and definable project statements with emotional appeal that everyone knows and can act upon. For example, a mission to "be the best healthcare provider in the world" for a multinational Health Maintenance Organization sounds good. But a simple mission statement from Honda "Beat GM!" is better because it’s a project statement that can be measured every day by every employee. Mission statements can also affect company strategies and tactics. If Honda Motors were to change its mission to "Beat Toyota!", different strategies would be called for, along with different geographic tactics in sales, advertising, and distribution of cars.
How important is it to define your company’s mission? Consider a famous U. S. refrigerator manufacturer whose sales were growing only at the rate of new home-building during the 1950s. They undertook a year-long project to define whether they were in the business of building refrigerators to preserve food or in the business of food preservation. They decided they were in the business of food preservation, which got them eventually into new product and business areas such as artificial atmospheres(e. g., nitrogen for fresh fruit preservation, freeze-drying technologies)and increased their sales from hundreds of millions of dollars to several billion dollars by the 1980s.
Mission statements can be difficult to write. Companies spend months and years attempting to clearly define the best mission statement for current circumstances. Companies that have a clear vision, and management that can articulate it and communicate it to all employees, have the basis for a call-to-action mission statement. A call-to-action mission statement provides key attributes that are often missing in other company mission statements. First, it elicits an emotional, motivational response in company employees. Second, it is easily understood and can be transferred into individual action every day. Third, it is a measurable, tangible goal. Last, it is firmly rooted in the competitive environment in which the company operates.
A good mission statement provides vision and direction for the company for at least 10 to 20 years and should not have to be revised every few years with changes in the company’s environment. But the company mission statement must be revised if it is no longer appropriate or has lost significance or relevance.
What characteristics does a successful company mission statement have?
选项
A、Employees know and act on the measurable and definable statement that appeals to them emotionally.
B、It is very simple and can be measured every day by every employee.
C、It is one part of company strategies and tactics.
D、It can make a company become successful.
答案
A
解析
题目意为:“成功的公司目标宣言具有什么特点?”根据原文第三段第一句The mostsuccessful company missions are measurable and definable project statements withemotional appeal that everyone knows and can act upon.可知A项是该句的同义转述,故为正确答案。
转载请注明原文地址:https://kaotiyun.com/show/oYoO777K
本试题收录于:
BEC中级阅读题库BEC商务英语分类
0
BEC中级阅读
BEC商务英语
相关试题推荐
ThemergerwasexpectedtohelpthecombinedcompanytoThemanagementstructurefollowingthemergerledto
•Youwillhearanotherfiverecordings.Eachspeakerisleavingamessageonanansweringmachine.•Foreachrecording,decidew
•Lookatthenotesbelow.•Youwillhearatelephoneconversationaboutthearrangementsforameeting.
•Youwillhearatalkgivenbyabusinessmanager.Thetalkisaboutanewapproachinbusinesstoreducingoperatingcostswhil
•Youwillhearsomeonegivinginstructionsaboutmovingoffices.•Markoneletter(A,BorC)forthecorrectanswer.•Youwill
Brazilianstakepridein______.Whenschedulingmeetingsinsoutherncities,you’llfindthebusinesssettingsare______.
TheNationalWeatherCentre’smostrecentcustomersareWhatadditionalhelpistheCentregoingtoreceivefromlocalagencie
HowtoapproachListeningTestPartTwo•Thispartisintwosections,Ineachsectionyoulistentofiveshortmonologues,spo
YouwillhearapartofaspeechabouttheAsiancrisis.Choosethebestanswerforeachofthequestions(23—30).Markonele
随机试题
下列出院病案整理、装订工作质量要求正确的是
继电保护、自动装置、控制、信号的二次回路在可能出现操作过电压的二次回路内,应采取降低操作过电压的措施。()
患者,男,35岁。大便干结,面红身热,口臭口干,腹胀腹痛;舌红苔黄,脉滑数。医师给予大承气汤,效果显著,该方剂体现的治法有
累计原始凭证
试述环境污染的概念及环境污染的来源。
关于乙状结肠扭转的叙述,哪项是不正确的
A.醋炙品B.清炒品C.生品D.盐炙品E.蜜炙品某女,28岁。皮肤出现红色风团,灼热剧痒,遇热加剧,得冷则减,伴有发热,恶寒,咽喉肿痛:舌红,苔薄白,脉浮数。中医诊断为瘾疹,证属风热犯表,治以消风散加减,开具的处方为:荆芥9g,防风9g,
________是教育的直接目的。
甲、乙共同盗窃一辆汽车,价值10万元,出售后得赃款5万元,甲得3万元,乙得2刀元。下列说法中,正确的是()
Genesdetermine______theshapeofaleafandthesex,height,andhaircolorofachild.
最新回复
(
0
)