A、Different types of ads cost differently. B、The more expensive an ad is, the more people will notice it. C、The larger the ad is

M: Excuse me, is this the ad department?
W: Sure is. Can I help you?
M: Hi, I’m M Benson... er... I’ve got a few questions. I’d like to know more about how to advertise in your newspaper.
W: OK. Well, first, have you seen our rate card?
M: Rate card? I’m afraid I don’t know anything about it.
W: No problem. We’ll take it from the top. Here. This is a rate card. It’s a little complicated at first, but it shows you how much various types of ads in our newspaper cost.
M: Gee, I don’t know where to start.
W: There are two basics you have to consider. One, how big do you want your ad to be? The larger your ad is, the more it costs... and the more people will notice it.
M: Great, so far. ... Please continue.
W: Second, how often do you want it to be in the paper? Of course, the more frequent your ad is, the more it costs.
M: Yes. I understand. But I have no idea what kind I should choose.
W: There’s a rate for running an ad one time, various rates for multiple ads, and additional rates for weekend ads. Weekend ads are more expensive—more people read the paper then and they take longer to look at ads on weekends. May I ask for what you want to advertise?
M: It’s for my wife. She’s starting an antique shop. Can you give me some suggestions?
W: I can help you work out a program for your wife’s new business.
M: When do you recommend we run the ads?
W: If you know who your customers are going to be, we can really help you. For instance, we know what parts of the newspaper are more likely to be read by women... and we know on what days they read it.
M: Amazing. I will ask my wife. She knows a lot more about that than I do. I will come back to you for help tomorrow.
8. What is the conversation mainly about?
9. What is not true about the rate of advertising on newspaper?
10. Why is advertisement on weekends more expensive?
11. What does the woman suggest the man do before running the ads?