首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Taste is such a subjective matter that we don’ t usually conduct preference tests for food. The most you can say about anyone’ s
Taste is such a subjective matter that we don’ t usually conduct preference tests for food. The most you can say about anyone’ s
admin
2009-01-05
50
问题
Taste is such a subjective matter that we don’ t usually conduct preference tests for food. The most you can say about anyone’ s is that it’ s one person’ s opinion. But because the two big cola companies -- CocaCola and Pepsi Cola --are marketed so aggressively, we’re wondered how big a role taste preference actually plays in brand loyalty. We set up a taste test that challenged people who identified themselves as either CocaCola Or Pepsi fans: Find your brand in a blind tasting.
We invited staff volunteers who had a strong liking for either C0caCola Classic or Pepsi, Diet Coke, or Diet Pepsi. These were people who thought they’ d have no trouble telling their brand from the other brand.
We eventually located 19 regular cola drinkers and 27 diet cola drinkers. Then we fed them four unidentified samples of cola one at a time, regular colas for the one group, diet versions for the other. We asked them to tell us whether each sample was Coke or Pepsi; then we analyzed the records statistically to compare the participants’ choices with what mere guesswork could have accomplished.
Getting ail four samples right was a tough test, but not too though, for people who believed they could recognize their brand. In the end, only 7 out of 19 regular cola drinkers correctly identified theft brand of choice in all four trials. The diet cola drinkers did a little worse -- only 7 out of 27 identified all four samples correctly.
While both groups did better than chance would predict, nearly half the participants in each group made the wrong choice two or more times. Two people got all four samples wrong. Overall, half the participants did about as well on the last round of tasting as on the first, so fatigue, or taste burnout, was not a factor. Our preference test results suggest that only a few Pepsi participants and Coke fans may really be able to tell their favorite brand by taste and price.
The underlined word" burnout" (Para. 5) here refers to the state of______.
选项
A、being seriously burnt in the skin.
B、being unable to burn for lack of fuel
C、being badly damaged by fire
D、being unable to function because of excessive use
答案
D
解析
词汇题。本题需要根据上下文推断出 burnout 一词的意义。burnout一词出现在文中第五段的第二句话“Overall,half the participants did about as well on the last round of tasting as on the first,so fatigue,or taste burnout,was not a factor.”中,在这句话中,taste burnout 前出现了表示“或者,也就是说”的or一词,也就是说“味觉burnout”是对fa
转载请注明原文地址:https://kaotiyun.com/show/oeBK777K
0
专业英语四级
相关试题推荐
Womenweremorelikelythanmentoreporthavingunderstandingsaboutsaferbehavior,suchasagreeingnottogetdrunk(23per
Womenweremorelikelythanmentoreporthavingunderstandingsaboutsaferbehavior,suchasagreeingnottogetdrunk(23per
Womenweremorelikelythanmentoreporthavingunderstandingsaboutsaferbehavior,suchasagreeingnottogetdrunk(23per
Womenweremorelikelythanmentoreporthavingunderstandingsaboutsaferbehavior,suchasagreeingnottogetdrunk(23per
Thereisnolink,whatsoever,betweentheproducersandusersofmanpowerwiththeresultthatinstitutionsoflearning,essent
Massivechangesinalloftheworld’sdeeplycherishedsportinghabitsareunderway.Whetherit’soneofLondon’sparksfullof
Fortobeawomanistohaveinterestsandduties,rayingoutinalldirectionsfromthecentralmother-core,likespokesfrom
Thefollowingtwoexcerptsareaboutschooluniform,auniformthatiswornbystudentsprimarilyforaschoolorotherwiseeduc
(1)GeorgeWilliams,oneofScottsdale’slastremainingcowboys,hasbeenraisinghorsesandcattleonhis120acresfor20years
随机试题
急性一氧化碳中毒高压氧治疗的主要目的是
为了解某市30~60岁人群高血压病的患病情况,在该地区随机抽取了1万名30~60岁的受试对象,研究高血压的患病情况。该研究方法属于()
督促设备制造商按合同要求及时提供质量合格的设备,并组织运到现场,应由()完成。
施工总承包模式在进度控制方面的主要特点是()。
一般的进出口货物应填制报关单(一式三联),俗称基本联,其中第一联为海关留存联,第二联为海关统计联,第三联为企业留存联。()
价值规律的作用集中到一点,就是()。
太平天国时期作为天王府御花园的江南私家园林是()a
年龄、性别和身高,可应用于反映儿童()营养状况。
当前世界各国最常用的课程类型为()。
Inherdescriptionofthebrainasaninterpreterofmessagefromthenervoussystem,Hendersoncautionedthatinterpreters,how
最新回复
(
0
)