首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
The managers at Turners wanted to buy the company because it
The managers at Turners wanted to buy the company because it
admin
2013-05-19
95
问题
The managers at Turners wanted to buy the company because it
Woman: . . . and this morning, we welcome John Winterman, Managing Director of Turners, the sports company which manufactures golf and tennis equipment.
Man: Morning.
Woman: So, John, you took charge of the company after a management buy-out. What made you and the other managers sure that it would be a successful move?
Man: Well, when we bought the business in nineteen ninety-seven, we knew there were financial problems to solve, including some hidden debts. But we felt the products themselves were really excellent, and a good basis from which to grow the company. And, although the brand image wasn’t particularly well known, we felt it was possible to build on it.
Woman: I see. I believe the previous owners weren’t specialists in the field . . .
Man: That’s right. . . they were a large engineering group called AFT.
Woman: Did that cause any difficulties?
Man: Yes. Although AFT used the same management systems as in its other -engineering - businesses, and these seemed to be working, the production system just wasn’t right for a consumer goods company. Turners offers a wide range of products, and has a complex business mix as a result.
Woman: I see. And how did their management system affect distribution?
Man: Well, the first thing we realised was that, although there was an up-to-date computer system, it was impossible to follow the movement of products around the world. The items we manufactured had a different product number in each country! The methods of transport also varied enormously from one country to another, which made the invoices complicated.
Woman: And what sort of service was the customer getting?
Man: Well, it wasn’t very efficient. Our customers, the sports outlets, complained that although they were usually on time, orders often had items missing. I think these outlets only stayed with us because there was still demand for our products.
Woman: And how do you intend to promote the brand?
Man: Well, with sports equipment, image is all important, because there’s so much competition. Although AFT had been active in their promotions with sports clubs in the early days, they hadn’t kept up their efforts. Consequently, many players, especially those still at schools, are unfamiliar with our name. Our aim now is to make Turners products a big name at all the important sports events across the world.
Woman: What was your approach to reorganising the company?
Man: Well, the first thing we did was appoint new directors.
Woman: And where did you start?
Man: Well, we knew we had to spend money on marketing, but the most important thing was to introduce better management control of finances, and after that, to look very carefully at the organisation and cost of manufacturing.
Woman; Did you make any changes there?
Man: Oh, yes. To take one example, at one point we started out manufacturing tennis balls in Germany. But costs were lower in the Philippines. So in the end, we moved all our manufacturing there. By the end of this year, ninety-five per cent of our production will be there, although we are opening one small plant in Indonesia, too.
Woman: And is the company on a better financial basis now?
Man: Absolutely. We’ll be in profit this year, and looking to expand.
Woman: You plan to introduce new products, then?
Man: Yes. We’ve just launched a new product, a waterproof tennis ball, and we’ve signed contracts with several players from different countries to give us an international image, so I’m really pleased about that. But our key objective is to develop the products we have, such as tennis rackets, and improve them further.
Woman: So the future looks promising.
Man: It certainly does.
Woman: Thanks, John.
Man: Thank you.
选项
A、unreliable transportation system.
B、product-numbering system.
C、old-fashioned computer system.
答案
B
解析
转载请注明原文地址:https://kaotiyun.com/show/ofEO777K
本试题收录于:
BEC初级听力题库BEC商务英语分类
0
BEC初级听力
BEC商务英语
相关试题推荐
Lookatthenotebelow.Youwillhearamanmakingacalltoanothercompany’ssecretary.Messag
Lookatthenotebelow.Youwillhearamanmakingacalltoanothercompany’ssecretary.Messag
Lookatthenotesbelow.Youwillhearawomancomplainingaboutthecomputershebought.Computer
Lookatthenotesbelow.Youwillhearamantelephoningaclothescompany.TelephoneMessageCaller
YouwillhearaninterviewwithDr.AishwaryaRai.Foreachquestion(23-30),markoneletter(A,BorC)forthecorrectanswe
Lookatthenotebelow.Youwillhearamanphoningaboutsomearrangementsforameeting.
Lookatthenotesbelow.Youwillhearawomangivingfeedbacktoacolleagueonhispresentationataconference.
Theworldofmust-haveback-to-schoolstuffisratchetingdowntothelittlestconsumer:thepreschooler.Thecoolestclothing.
Garvey,whoplayedfortheLosAngelesDodgersandtheSanDiegoPadres,wastheNationalLeague’sMostValuablePlayerin1974.
•Lookatthenotesbelow.•Youwillhearamantelephoningasportscentre.•Foreachquestion(9-15),fillinthemissingi
随机试题
Everyonehasgottwopersonalities—theonethatisshowntotheworldandtheotherthatissecretandreal.Youdon’tshowyour
可引起周围神经炎的药物是
下列哪些事项可以进行公证?()
中国古代法制走向极端专制的时期是:()。
当劳动强度指数Ⅰ为16时,体力劳动强度为()。
以下______属于运输包装的标志。
近两年来,全球正步人高速铁路发展的黄金年代,巨大的市场需求是强劲的推动力。美国、俄罗斯、巴西等国纷纷制订了规模空前的高速铁路发展计划,即便是法国等“老牌高铁国家"也相继表示,将延长高铁里程、提升高铁品质。按照各国高铁发展规划,预计到2020年,世界高速铁路
给事中制度
拿破仑说过,中国是一头沉睡的狮子,当这头睡狮醒来时,世界都会为之发抖。习近平主席强调,中国这头狮子已经醒了,但这是一只和平的、可亲的、文明的狮子;实现中国梦给世界带来的是机遇不是威胁,是和平不是动荡,是进步不是倒退。从哲学方法论看,这里强调的是()
一个运动队有多个队员,一个队员仅属于一个运动队,一个队一般都有一个教练,则实体运动队和队员的联系是
最新回复
(
0
)