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  3. 　　Outdoor advertising provides the advertiser with the largest colourful display of his product, package, trade mark, and slogan

　　Outdoor advertising provides the advertiser with the largest colourful display of his product, package, trade mark, and slogan

admin2009-06-10  33
问题 　　Outdoor advertising provides the advertiser with the largest colourful display of his product, package, trade mark, and slogan. It embraces the most spectacular use of lights and animation in order to attract a passer-by and deliver a message. It provides visual continuity to a campaign that may also be appearing in other media.
　　Outdoor advertising has a high degree of geographic flexibility. An advertiser can use it nationally, by region, by markets, and even by specific locations within those markets.
　　Outdoor advertising can be memorable. During an interview eight people out of ten revealed that they remembered specific outdoor posters.
　　A problem in using outdoor advertising is that of getting reliable data on the number of people who actually see an advertisement. It may also take time to negotiate for the space for a specific outdoor advertising location, to print the posters, or to paint the board.  
The passage is mainly about__________of outdoor advertising.
选项 A、problems
B、features
C、attraction
D、location
答案B
解析 此题为快速浏览题。作者全面介绍了户外广告的利弊特点。
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