2. 外语
  3. Read the article below about the executive’s report. For each question(23-28)on the opposite page, choose the correct answer. Ma

Read the article below about the executive’s report. For each question(23-28)on the opposite page, choose the correct answer. Ma

admin2013-11-18  32
问题 Read the article below about the executive’s report.
For each question(23-28)on the opposite page, choose the correct answer.
Mark one letter(A, B or C)on your Answer Sheet.
                    Chief Executive’s Report
Bennetts has remained the region’s leading catalogue retailer in last twelve months. The company had distributed around five million catalogues, a figure which is unchanged from the previous year, and we now have 98 stores, an increase of twelve. As was widely reported in the media, merger negotiations with another catalogue retailer ended without mutual agreement. It is true that this has been a difficult year, with a fall in trading profits, largely resulting from weaker consumer spending, but not helped by disappointing productivity levels in the stores. It is also a cause of worry that production costs are continuing to rise. However, changes in the way we deliver to stores have led to considerable savings.
With the aim of improving customer service and shopping convenience, we have introduced a number of new services in the last twelve months. Shopping by internet was added to the existing telephone ordering facility, and the initial response to this has been good. In stores, there are now information screens for customers to check the availability of goods they want to purchase. Together with other existing systems, it will reduce queues and tell store customers when their orders are ready for collection. Thus far, this is giving positive results.
Another change has been the placement of the traditional and modern catalogues with in a single catalogue. As a result, customers who used the Modern catalogue now have over 30% more products to choose from, despite us dropping the less popular lines. Annual printing costs already show the benefit of this move, and sales are expected to start growing within the next year.
We have to change our plans for the coming year. It is clear that shoppers expect staff on stores to be both friendly and efficient. A major programme to raise standards will be introduced at once, while the planned improvements to store facilities will be delayed for twelve months. The proposed interactive TV shopping service will not receive the go a-head, and neither will the planned redevelopment of the corporate headquarters. Bennetts is changing fast, and we are confident that the newly appointed members of the management team will help us to improve sales within the next twelve months, even if there is no recovery in the economic climate. Our aim is to spend this time making sure that the company is as efficient as possible, and to delay our strategy of considering mergers and takeovers.
One improvement in the last year is that Bennetts has managed to
选项 A、spend less on manufacturing.
B、increase productivity.
C、reduce distribution costs.
答案C
解析 A：spend less on manufacturing(减少了制造成本。与原文表述不符)；B：increaseproductivity(提高了生产率。与原文表述不符)；C：reduce distribution costs(减少了目录发放成本。原文提到的减少了目录印刷成本即为目录发放成本)。
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