首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
To understand the marketing concept, it is only necessary to understand the difference between marketing and selling. Not too ma
To understand the marketing concept, it is only necessary to understand the difference between marketing and selling. Not too ma
admin
2011-03-07
52
问题
To understand the marketing concept, it is only necessary to understand the difference between marketing and selling. Not too many years ago, most industries concentrated【C1】______on the efficient production of goods, and then relied on "【C2】______salesmanship" to move as much of these goods as possible. Such production and【C3】______focuses on the needs of the seller to produce goods and then【C4】______them into money.
Marketing,【C5】______, focuses on the wants of consumers. It begins with first analyzing the【C6】______and demands of consumers and the producing goods that will satisfy them. This eye-on-the-consumer approach is known as the marketing concept, which simply means that【C7】______trying to sell【C8】______is easiest to produce or buy for resale, the makers and dealers first【C9】______to find out what the consumer wants to buy and then【C10】______making it【C11】______for【C12】______.
This concept does not imply that business is benevolent or that consumer satisfaction is given【C13】______over profit in a company. There are always【C14】______to every business transaction — the firm and the customer — and each must be satisfied before trade occurs. Successful merchants and producers, however, recognize that the surest route to profit is【C15】______understanding and catering to customers.
A(n)【C16】______example of the importance of catering to the consumer【C17】______itself in mid-1985, when Coca Cola changed the flavor of its drink. The【C18】______of the new flavor by a【C19】______portion of the public【C20】______a prompt restoration of the Classic Coke, which was then marketed alongside the new. King Customer ruled!
【C4】
选项
A、alter
B、modify
C、convert
D、switch
答案
C
解析
词汇题。词义辨析题。这几个词都含有变化的意义,其中alter意为“变更,更改,修改”,指在某些方面做出改变,但不失去本质的东西,如:He altered his will after heheard the news.他听到那个消息后,修改了遗嘱。modify也表“变更,修改”,但强调为适应新需要而进行的改变,如:In the newsituation,they promised to modify the termsof the contract.面临新情况,他们答应修正合同条款。switch“改变,转变”,指一种事物到另一种事物的转换,常用switch from…to…,如:You’d better switch the conver-sation to a lighter subject.你最好把谈话转移到一个更轻松的话题上。convert“变换”,指使某物转变成另一种形式、物质、状态等,常用convert into,如:Such high temperature cannot convert water into ice.这么高的温度不能将水变成冰。本句的含义为将这些生产出来的产品转化为货币的形式,根据以上对各选项的分析,convert不仅含义与其相符。用法也与本句相符,因此,为正确答案。
转载请注明原文地址:https://kaotiyun.com/show/oq1K777K
0
专业英语四级
相关试题推荐
Jack’sill,sothey______changetheirplans.
Thegreatestrecentsocialchangeshavebeen【C1】______thelivesofwomen.Duringthe20thcenturytherehasbeenaremarkable
Itisquitenecessaryforhim______hisresponsibilitiesconstantly.
Modemadvertisingmentrytojustifywhattheydobytellingusoftheadvantagesofadvertising.Thus,itissaidthatadvertis
The______betweenGreeceandTroylastedtenyears,bringingseriousdisasterstothepeopleoftwonations.
Inanycase,it______forthelawbreakertoberespectfultopolicemenandmagistratesbecausetheyarenotheartless.
Whydopeopleneedtodoarmexercises?
Afterthenewlaw,the______ofthesecond-handapartmentshavedeclinedconsiderably.
Accordingtotheconversation,whatisoneproblemwitharmexercises?
WhichofthefollowingisNOTmentionedasadifferencebetweentheone-bedroomandtwo-bedroomapartments?
随机试题
自由联想和控制联想是联想实验的基本方法。自由联想实验中,主试者以听觉或视觉方式呈现一个刺激后(通常为词或图片),要求被试者尽快地说出头脑中浮现的词或事实,不管是什么东西,属于什么性质。与自由联想实验不同的是。控制联想实验中主试者会对被试者的联想作出一定的控
HGPRT(次黄嘌呤一鸟嘌呤磷酸核糖转移酶)参与下列哪种反应
关于利得,下列说法中正确的是()。
某街道选调了三位社会工作者进入一个城乡结合部社区开展社区工作,计划用两年时间提升居民参与意识,发挥自助互助精神,共同解决社区面临的问题。社会工作者在准备阶段的工作重点是()。
【2012江西】教学过程是实现教学目的、()及提高教学质量的重要条件。
在资本主义制度下,利息的本质,是职能资本家使用借贷资本而让渡给借贷资本家的一部分剩余价值,是剩余价值的一种特殊转化形式。()
费尽心机:弄巧成拙
下列关于我国民主党派和无党派人士的说法,不正确的是()。
拜占庭文化“第二个黄金时代”的最大学者是()。
A、Canada.B、France.C、Europe.D、Australia.A选项都是国家或地区名,听音时需特别留意与这几个名词相关的信息。本题问Karen来自于哪里。会话中,女士提到,她看过CeliaFranka跳舞,并且CeliaFran
最新回复
(
0
)