首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
考研
As a symbol of American conquest, it’s easy to forget how McDonald’s was first received over seas. Back in 1974, Britons queued
As a symbol of American conquest, it’s easy to forget how McDonald’s was first received over seas. Back in 1974, Britons queued
admin
2010-02-22
43
问题
As a symbol of American conquest, it’s easy to forget how McDonald’s was first received over seas. Back in 1974, Britons queued for hours at the opening of a Mickey D’s in London. (46)
When the Golden Arches sprang up in Moscow not long after the fall of the Berlin wall, they were celebrated as a sign of liberation.
In 1994, the drive-through line on opening day in Kuwait City was seven miles long.
What to make, then, of McDonald’s recent warning to Wall Street, when it announced that it will post its first quarterly loss in 37 years as a public company? (47)
For much of the past decades, McDonald’s has been the most typical high-growth multinational, jumping from success to success and building a uniquely American empire.
The number of its restaurants worldwide rose by a third in the past eight years alone—to 30,000, including some 17,000 outside the United States. Along the way, it has become a model for entrepreneurial success, a case study in how to "go international" and succeed.
Has the juggernaut maxed out? McDonald’s execs say, not. "I don’t think that’s a lair view at all," says Mike Love, a vice president for corporate affairs, noting, for example, the company’s plans to add 300 new restaurants next year to the 6,000 already in place in Europe. Still, there’s no question that the troubled financials represent a striking turnaround for a proud company that’s long been synonymous with Pax Americana. (48)
The secret of McDonald’s magic has always been an "aspirational" thing, says a retired marketing director in Hong Kong. "If you could eat hamburgers and drink Coke, you could taste part of the American dream."
(49)
It’s tempting to suspect that the company’s problems might reflect a broader geopolitical backlash against the United States and its global culture.
And there have been protests—from Mexico to France—even bomb attacks in India and Lebanon. But according to the experts, that’s not what’s hobbling McDonald’s today. To a surprising degree, the corporation has been tripped up by its own mistakes. "This is not about protesters", says Alan Rugman, a professor of international business. "The company is in trouble because its business model is out of date."
McDonald’s has been obsessed with rapid growth since its founding in 1955. (50)
Earning steady rent and fat royalties from its chains, while enforcing rigid standards for quality and cleanliness, the McDonald’s model produced stunning annual average revenue growth of 24 percent from 1965 to 1991.
As competition grew stiffer at home, the company increasingly turned overseas in the 1990s, opening 2,000 restaurants globally in 1996, the peak year of expansion.
选项
答案
麦当劳成功的秘密一直源于一种精神上的渴望,正如香港的一位前任市场主管所言,"如果一个人开始吃汉堡喝可乐,他就接触到了美国梦的一部分"。
解析
本部分由两个句子组成,前一句为简单句,第二句为主从复合句,包含一个if引导的条件状语从句。翻译时注意词性转换和词义引申。An "aspirational" thing字面意思为"渴望的东西",这样译出不够优美,将形容词转换为名词,译成"精神上的渴望",在不改变语义的情况下,使得译文更通顺,质量更高。taste原意为"品尝",由于后面的宾语是美国梦,因此引申为"接触"。
转载请注明原文地址:https://kaotiyun.com/show/os44777K
0
考研英语一
相关试题推荐
AsmillionsofAmericanjobsdisappearedoverthepastfewmonths,insomecasesforever,therewasone【C1】________forthenewly
StateandlocalauthoritiesfromNewHampshiretoSanFranciscohavebegunbanningtheuseoffacial-recognitiontechnology.The
StateandlocalauthoritiesfromNewHampshiretoSanFranciscohavebegunbanningtheuseoffacial-recognitiontechnology.The
SupposeyouarestudyinginWashingtonUniversity.Youlostyourpassportbyaccidentyesterday.WritealettertotheChineseE
Bigcompaniesswallowlittleoneseveryday.Sothe【C1】________onMarch25thbyYahoo(annualrevenue,$5billion)ofSummly,a
Inasweepingoverallinspectionofits$21billionMedicaidprogram,theFloridaLegislatureapprovedabilltoshiftnearlyth
YawningcanbeaproblemattheofficeforLindsayEierman,whichmakesherembarrassed."I’veexplained,’I’msorry,Ididn’
TheEconomistcalculatesthataroundtheworldalmost290million15-to24-year-oldsareneitherworkingnorstudying:almosta
Thedescriptionofanyanimalasan"evolutionarythrowback"iscontroversial.ABelgianpaleontologistcalledLouisDollopropo
随机试题
洛夫诗歌《长恨歌》中化用的古典诗句是()
以下哪项不是高原病的病因
A.急性子宫内膜炎、子宫肌炎B.急性盆腔结缔组织炎C.急性盆腔腹膜炎D.血栓静脉炎E.脓毒血症产后10日,寒战后发热,左下肢持续疼痛伴水肿,皮肤发白。最可能的诊断是
A,坐位B,半卧位C,仰卧位D,俯卧位E,头低足高位放置三腔管后患者宜取
法的历史类型的划分标准是:
超高层建筑的建筑高度应大于()m。
俄国文学史上第一个“多余人”的形象是()。
读图4,完成下列问题。 我国青海玉树发生大地震,玉树位于图中的____区域。
根据下列资料,回答下列问题。2014年一季度,上海市六个重点发展的工业行业共完成工业总产值5168.47亿元,增长3.6%,增幅低于全市规模以上工业平均水平0.4个百分点。其中,汽车制造业产销两旺,共完成工业总产值1372.12亿元,增长15%。一季度生
防火墙的发展共经历了4个阶段,下列说法错误的是__________。
最新回复
(
0
)