首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
A、tested samples on potential clients. B、handed out product questionnaires. C、assessed demand in different areas. D、trained staf
A、tested samples on potential clients. B、handed out product questionnaires. C、assessed demand in different areas. D、trained staf
admin
2013-03-19
52
问题
W: Good evening and welcome to Business People. We are fortunate to have as our guest tonight Martinez, the founder and Director of Pizza Rapida. Jos6 was brought up in America and started his working life there. Now he is one of the most successful entrepreneurs in Europe. How did he achieve this? Well, he began his rise to success in Europe when he launched his pizza delivery chain from a small shop in the Spanish capital, Madrid, 10 years ago. By the late-nineties he had succeeded in expanding the business to over 400 outlets and in doing so, he has almost transformed the eating habits of the nation. As a result of this success, he has recently been able to buy out his main competitor and today, Pizza Rapida is well-known for producing top-quality food at reasonable prices. is now one of the wealthiest men in Spain. Jos6, welcome to our studio.
M: Thank you for your flattering introduction, hope I can live up to it.
W: Now, did you do lots of market research before you set up your pizza delivery service?
M: Well, not really. But I did do some basic research to get the product itself right by giving some away to teenagers in the neighborhood. I kept experimenting with the key ingredients until they all thought the pizzas were great.
W: But surely Spain isn’t traditionally a fast food market, so why did you think a pizza home delivery service would be successful?
W: Great! So you must need an increasing number of staff, but what do you look for in your managers?
M: I try to follow the American system and make sure my people get experience at all levels of the business. I don’t want managers to come straight from university to the office without doing the basic jobs in the company first.
W: Pizza Rapida was floated on the Stock Exchange in 1998. Was that a success, too?
M: Yes, it was amazing!
W: Why do you think Pizza Rapida attracted so much investment?
M: I think initially it was largely because the basic theory of home delivery pizzas was new, easy for the general public to understand, and fun. Once we were established, the shares started to take off. And I’m happy to say that we’ve been the best performer on the stock market for two years and profits were up again by 45% last year.
W: What background did you have, or training, to lead to this amazing success?
M: Sales basically. I started my working life as a salesman for a soap company in America. After the initial three-month training period, I managed to exceed the annual target they had given me, but I was so disgusted by the tiny bonus I was offered that I resigned and joined a competitor. Ten years later, they sent me to Spain to run their sales and marketing operation.
W: Does any aspect of the Spanish lifestyle help you to promote your products?
M: Well, Spaniards are very keen on football, as you know, and I think you have to be constantly aware of all possible opportunities. So now, when top teams are playing, I hire extra staff to deliver pizzas for the fans to eat while they watch the match on television.
W: That sounds like a real winner! And what’s next?
M: Well, one option I was looking at was franchising the operation but I decided I didn’t want to lose control, so what I’m seriously considering now is producing frozen pizzas and other food to sell to supermarket and restaurant chains.
W: Well, I wish you every success with that and many thanks...
选项
A、tested samples on potential clients.
B、handed out product questionnaires.
C、assessed demand in different areas.
D、trained staff for a few months.
答案
A
解析
转载请注明原文地址:https://kaotiyun.com/show/os4O777K
0
专业英语八级
相关试题推荐
TherighttopursuehappinessisissuedtoAmericanswiththeirbirthcertificates,butnooneseemsquitesurewhichwayitran
Contrasttoresearchers’expectations,dysfunctionalfamilyrelationshipsandpoor【M1】______communicationstylesappeartoh
Whichofthefollowingistrue?
Intheidiom"ingoodfeather",wechange"good"into"high,full"withoutchangingmeaning.Thischangeofconstituentisknown
TheWorldBank’sRealProblemTheWorldBankisundeniablyincrisis.Butnotbecauseitspresident,PaulWolfowitz,gothis
Theofficershadbeenchargedwithenterprisecorruption,andprosecutorshaddescribedthemasleadingagangofjuvenilepriso
Statesarechompingatthebittogetafingerintotheonlinelearningpie.Assertingthattheyareonlyinterestedinensuring
Afterdecadesofexodus,thetideofIrishmigrationtookadefinitiveturninthelate1980s,whentheIrishDiasporastartedt
The"powwow"isacommunitycelebrationincludingthefollowingactivitiesexcept______.
Languageisfantasticallycomplex.Itsbuilt-inmeansofcombiningandrecombining(nesting)ofitsvariouslevelshave【M1】______
随机试题
不参与脂酸β氧化的酶是
患儿,面色少华,不思饮食,自述食而无味,拒进饮食,进食后有恶心,呕吐,脘腹作胀,形体偏瘦,精神状态一般,无特殊异常,大便基本正常,舌苔白。治法是
根据《建设工程质量管理条例》,施工单位在施工中偷工减料的,使用不合格的建筑材料、建筑构配件和设备的,责令改正,并处以()的罚款。
某企业为增值税一般纳税人,2017年5月买入A上市公司股票,买入价280万元,支付手续费0.084万元。当月卖出其中的50%,发生买卖负差10万元。2017年6月,卖出剩余的50%,卖出价200万元,支付手续费0.06万元,印花税0.2万元。该企业2017
根据《中华人民共和国行政许可法》规定,()不能设定行政许可。
生态建筑是指在建筑的整个建造和使用期限内,在完成建筑功能的前提下,通过组织和设计建筑内外空间中的各种物态因素,使能源的消耗和对环境的影响尽可能地小,获得一种高效、低耗、无废、无污、生态平衡的建筑环境。根据上述定义,以下符合生态建筑理念的是:
Tomakeyourhumorwork,youshould______.Toachievethedesiredresult,humorousstoriesshouldbedelivered______.
LocalgovernmentinBritainistheresponsibilityofelectedlocalauthorities,whichprovidelocalservicesunderspecificpowe
Itisoftenobservedthattheagedspendmuchtimethinkingandtalkingabouttheirpastlives,【C1】______aboutthefuture.Thes
TheCaseforKillingMyMotherA)Mymotherwantedtodie,butthedoctorswouldn’tlether.Atleastthat’sthewayitseemedto
最新回复
(
0
)