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  3. Whatever happened to the death of newspapers? A year ago the end seemed near. The recession threatened to remove the advertising

Whatever happened to the death of newspapers? A year ago the end seemed near. The recession threatened to remove the advertising

admin2016-01-05  10
问题     Whatever happened to the death of newspapers? A year ago the end seemed near. The recession threatened to remove the advertising and readers that had not already fled to the internet. Newspapers like the San Francisco Chronicle were chronicling their own doom. America’s Federal Trade commission launched a round of talks about how to save newspapers. Should they become charitable corporations? Should the state subsidize them? It will hold another meeting soon. But the discussions now seem out of date.
    In much of the world there is little sign of crisis. German and Brazilian papers have shrugged off the recession. Even American newspapers, which inhabit the most troubled corner of the global industry, have not only survived but often returned to profit. Not the 20% profit margins that were routine a few years ago, but profit all the same.
    It has not been much fun. Many papers stayed afloat by pushing journalists overboard. The American Society of News Editors reckons that 13,500 newsroom jobs have gone since 2007. Readers are paying more for slimmer products. Some papers even had the nerve to refuse delivery to distant suburbs. Yet these desperate measures have proved the right ones and, sadly for many journalists, they can be pushed further.
    Newspapers are becoming more balanced businesses, with a healthier mix of revenues from readers and advertisers. American papers have long been highly unusual in their reliance on ads. Fully 87% of their revenues came from advertising in 2008, according to the Organization for Economic Cooperation & Development(OECD). In Japan the proportion is 35%. Not surprisingly, Japanese newspapers are much more stable.
    The whirlwind that swept through newsrooms harmed everybody, but much of the damage has been concentrated in areas where newspaper are least distinctive. Car and film reviewers have gone. So have science and general business reporters. Foreign bureaus have been savagely cut off. Newspapers are less complete as a result. But completeness is no longer a virtue in the newspaper business.
Compared with their American counterparts, Japanese newspapers are much more stable because they
选项 A、have more sources of revenue.
B、have more balanced newsrooms.
C、are less dependent on advertising.
D、are less affected by readership.
答案C
解析 细节题。文章第四段比较了美国报业和日本报业在收益来源上的差异。美国报业过度依赖广告收入，广告收入的比例高达87％，而日本报业的广告收人比例则为35％，这样的比例使得日本报业更为稳定，因此C项“不太依赖广告”，与原文相符合。A项“有更多的收入来源”，文中提到的收人来源是读者和广告，并没有提到更多类别的收人来源，所以该选项不对；B项“更均衡的新闻编辑部”在原文中没出现；D项“不太受到读者的影响”，与文中的意思相反。
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