首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
When shopkeepers want to lure customers into buying a particular product, they typically offer it at a discount. According to a
When shopkeepers want to lure customers into buying a particular product, they typically offer it at a discount. According to a
admin
2013-11-10
50
问题
When shopkeepers want to lure customers into buying a particular product, they typically offer it at a discount. According to a new study to be published in the Journal of Marketing, they are(1)_____ a trick.
A team of researchers, led by Akshay Rao of University of Minnesota, looked at consumers’ (2)_____ to discounting. Shoppers, they found, much prefer getting something extra free to getting something cheaper. The main reason is that most people are(3)_____ at fractions.
Consumers often struggle to realise,(4)_____, that a 50% increase in(5)_____ is the same as a 33% discount in price. They(6)_____ assume the former is better value. In an experiment, the researchers sold 73% more hand lotion when it was offered in a(7)_____ pack than when it carried an equivalent discount.
This numerical blind(8)_____remains even when the deal(9)_____ favours the discounted product. In another experiment, this time on his undergraduates, Mr. Rao offered two deals on loose coffee beans: 33% extra free or 33%(10)_____ the price. The discount is(11)_____ the better proposition, but the experiment shows the supposedly clever students viewed them(12)_____ equivalent.
Marketing types can draw lessons(13)_____ just pricing, says Mr. Rao. When advertising a new car’s efficiency, for example, it is more(14)_____ to talk about the number of extra miles per gallon it does,(15)_____ the equivalent percentage fall in fuel(16)_____.
There may be lessons for officials(17)_____ regulate prices too. Even well-educated shoppers are easily(18)_____. Sending everyone back to school for math seems out of the question.(19)_____ more prominently displayed unit prices in shops and advertisements would be a great(20)_____.
(19)
选项
A、Then
B、Or
C、So
D、But
答案
D
解析
前文说让人们回到学校学习数学是不可能的。此处说在商店或广告上更明显地显示单价更有用,二者之间是转折对比关系,故选择But。
转载请注明原文地址:https://kaotiyun.com/show/ouGK777K
0
专业英语四级
相关试题推荐
Accordingtothepassage,mostgraduationspeechestendtorecall______memories.Whatis"oneofthefirstlessonsofgrowing
Accordingtothenews,icefromGreenlandgivesinformationabout
WhichofthefollowingisNOTtrueaccordingtotheconversation?
WhichofthefollowingisNOTtrueaccordingtotheconversation?
Knowingisdiscipline-specific;itdefinesallthosethingswecometolearnwhenwepursuethecraftofourparticulartraining
Knowingisdiscipline-specific;itdefinesallthosethingswecometolearnwhenwepursuethecraftofourparticulartraining
Knowingisdiscipline-specific;itdefinesallthosethingswecometolearnwhenwepursuethecraftofourparticulartraining
随机试题
简述等距随机抽样的优缺点。
A.X线平片B.DSAC.MRID.CTE.骨放射性核素显像以下病变首选的影像学检查方法是椎体血管瘤
妊娠恶阻的主要发病机理是
图5-99所示应力状态,正确的是()。
外资企业的全部资本回归外国投资者所有,是独立核算、自负盈亏、独立承担民事责任的()。
以下选项中,会使贷款风险升高的有()。
甲公司为工业企业,2015年有关资料如下:(1)本年销售商品收入为1200万元,应收账款期初余额200万元,期末余额150万元,预收账款期初余额40万元,期末余额90万元,本年发生的销货退回支付现金80万元。假定不考虑增值税和坏账准备等因素。(
刚满18周岁的人违反治安管理的,应()。
BydrawingontheWorldBank’sprojectionsofsocioeconomicdevelopmentoverthenextquartercentury,researchersattheWorl
A、DonwellSchool.B、EnderbyHigh.C、CarltonAbbey.D、EnderbyComprehensive.C对话中男士和女士谈到了学业成就,男士说就大学升学率来说,EnderbyHigh表现不错,但Carlt
最新回复
(
0
)