2. 考研
  3. Advertisers tend to think big and perhaps this is why they’re always coming in for criticism. Their critics seem to resent them

Advertisers tend to think big and perhaps this is why they’re always coming in for criticism. Their critics seem to resent them

admin2020-08-17  71
问题     Advertisers tend to think big and perhaps this is why they’re always coming in for criticism. Their critics seem to resent them because they have a flair for self-promotion and because they have so much money to throw around. "It’s iniquitous," they say, "that this entirely unproductive industry (if we can call it that) should absorb millions of pounds each year. " It only goes to show how much profit the big companies are making. Why don’t they stop advertising and reduce the price of their goods? After all, it’s the consumer who pays. "The poor old consumer. " He’d have to pay a great deal more if advertising didn’t create mass markets for products. It is precisely because of the heavy advertising that consumer goods are so cheap. But we get the wrong idea if we think the only purpose of advertising is to sell goods. Another equally important function is to inform. A great deal of the knowledge we have about household goods derives largely from the advertisements we read.
    Advertisements introduce us to new products or remind us of the existence of ones we already know about. Supposing you wanted to buy a washing machine, it is more than likely you would obtain details regarding performance, price, etc., from an advertisement.
    Lots of people pretend that they never read advertisements, but this claim may be seriously doubted. It is hardly possible not to read advertisements these days. And what fun they often are, too! Just think what a railway station or a newspaper would be like without advertisements. Would you enjoy gazing at a blank wall or reading railway byelaws while waiting for a train? Would you like to read only closely printed columns of news in your daily paper? A cheerful, witty advertisement makes such a difference to a drab wall or a newspaper full of the daily ration of calamities.
    We must not forget, either, that adverting makes a positive contribution to our pockets. Newspapers, commercial radio and television companies could not subsist without this source of revenue. The fact that we pay so little for our daily paper, or can enjoy so many broadcast programmes is due entirely to the money spent by advertisers. Just think what a newspaper would cost if we had to pay its full price!
    Another thing we mustn’t forget is the "small ads" which are in virtually every newspaper and magazine. What a tremendously useful service they perform for the community! Just about anything can be accomplished through these columns. For instance, you can find a job, buy or sell a house, announce a birth, marriage or death in what used to be called the "hatch, match and dispatch" column but by far the most fascinating section is the personal or "agony" column. No other item in a newspaper provides such entertaining reading or offers such a deep insight into human nature. It’s the best advertisement for advertising there is!
"iniquitous" means very common.
选项 A、True
B、False
C、Not mentioned
答案B
解析 词义理解题。iniquitous出现在第一段第三句。分析该句可知，iniquitous作表语，it为形式主语，真正的主语是that引导的从句，即iniquitous是对this entirely unproductive industry的看法、观点或评价。this…industry指代前面提到的广告业。第一段第二句提到，批评家批评广告商花费太多。由此可知，iniquitous具有否定或贬义的含义，而“非常普遍”是个中性词，没有感情色彩。题干表述错误，故答案为B项。
转载请注明原文地址:https://kaotiyun.com/show/oura777K
本试题收录于： 翻译硕士（翻译硕士英语）题库专业硕士分类
0

翻译硕士（翻译硕士英语）

专业硕士

相关试题推荐
随机试题
最新回复(0)