2. 外语
  3. • Read the article below about selecting brand names. • In most of the lines 41-52 there is one extra word. It is either grammat

• Read the article below about selecting brand names. • In most of the lines 41-52 there is one extra word. It is either grammat

admin2010-01-28  52
问题 • Read the article below about selecting brand names.
• In most of the lines 41-52 there is one extra word. It is either grammatically incorrect or does not fit in with the meaning of the text. Some lines, however, are correct.
• If a line is correct, write CORRECT on your Answer Sheet.
• If there is an extra word in the line, write the extra word in CAPITAL LETTTERS on your Answer Sheet.
　　　　　　　　　　　　　　　Selecting Brand Names
       A strong brand name will aid marketing objectives by helping create and support the brand image. There are several considerations in the brand name selection.
CORRECT   First of all, the name should differentiate the product from the competition.
AS  In some product categories, there is a limit as to how different brand images
41  can be. In fragrances there has traditionally been one less basic image--
42  romance. There is great similarity to among brand names--Caleche,
43  Cacharel, Chantilly. Consider more distinctive names such as Obsession,
44  Charlie, Passion, Safari. In either direction, creation with and support of the
45  brand image--abstract promise from rather than actual benefit--are the
46  dominant factors in name selection. Secondly, the name should describe of
47  the product, if possible. Brand names such as Post-it, Pudding Pops, and
48  Eraser Mate are very descriptive upon. They communicate to consumers
49  exactly what to expect. Furthermore on, the name should be compatible
50  with the product. The product should be compatible with the brand name. In
51  other few words, do not name a sleeping tablet "Awake". Finally, the name
52  should be memorable and easy to pronounce forth. One-word, one-syllable brand names are often considered ideal--Fab, Tide, Dash, Bold, Surf, Coke, Tab.
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