2. 考研
  3. In a global survey released in 2012, half the respondent admitted to buying things they really did not need. Two thirds are worr

In a global survey released in 2012, half the respondent admitted to buying things they really did not need. Two thirds are worr

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问题     In a global survey released in 2012, half the respondent admitted to buying things they really did not need. Two thirds are worried that consumers are buying too much. Such concerns may be justified. Many consumers have become trapped in debt. Researchers say that instead of making us more satisfied, high levels of consumption may lead to greater stress and unhappiness!
    As consumers, we are subjected to a great amount of marketing. What is the goal of marketers? To meet wants into needs. Marketers know that consumer behavior is driven largely by emotion. So advertisements and the shopping experience itself are designed for maximum emotional appeal.
    When you ask a consumer: Why do you buy so much? He or she may answer: I want to improve my quality of life. It is natural that people want a better life. Advertisers bombard us with messages that all of our desires — better health, security, relief from stress, and closer relationships — can be achieved by making the right purchases.
    But actually, as our number of possessions increases, our quality of life can actually decrease. Additional time and money are needed to care for more material things. Stress levels rise because of pressure from debt, and there is less time for family and friends. So you should protect yourself from becoming a victim of clever marketers. You should put emotion aside, and compare marketing promises with reality.
According to the author, the goal of marketers is to______.
选项 A、turn the consumers’ desires into consumptions
B、carefully study the consumers’ emotion
C、make sure the consumers’ needs are met
D、make more money by cheating
答案A
解析 细节题。用“goal of marketer”回到原文定位，可知答案在第二段中的问题“what is the goal of marketers”处，文中答案为“将愿望变成需求”，即将欲望变成购买的行动，故本题答案为A。
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