2. 外语
  3. What is marketing? Or put it in another way, what does the term " marketing" mean? Many people think of it simply as the process

What is marketing? Or put it in another way, what does the term " marketing" mean? Many people think of it simply as the process

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问题    What is marketing? Or put it in another way, what does the term " marketing" mean? Many people think of it simply as the process of selling and advertising. But selling and advertising are only two functions of marketing. In fact, marketing, more than any other business functions, deals with customers. So perhaps the simplest definition is this one: finding customers, keeping those customers happy and making money out of the process!
   It’s important for the managers in a company to understand what their customers want if they are going to create effective marketing strategies, so there are various ways of doing this. One way at supermarket, for example, is to interview customers while they’re doing their shopping. They can be asked about their buying preferences and then the results of the survey can be analyzed. This provides reliable feedback on which to base future marketing strategies. Another strategy employed at some well-known theme parks such as Disneyland is for top managers to spend at least one day in their career, touring the park dressed as Mickey Mouse or some other cartoon characters. This provides them with the perfect opportunity to survey the scene and watch the customers without being noticed.
Which of the following park is NOT a theme park?
选项 A、Happy Valley.
B、Disneyland.
C、Sea World.
D、Zoo.
答案D
解析 词义推测题。theme park是主题公园。主题公园是指围绕一个主题通过科技手段营造符合该主题氛围的游乐园，显然动物园不符合词义，故选D项。
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