首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
This year the combined advertising revenues of Google and Yahoo! will rival the combined primetime ad revenues of America’s thre
This year the combined advertising revenues of Google and Yahoo! will rival the combined primetime ad revenues of America’s thre
admin
2013-02-05
45
问题
This year the combined advertising revenues of Google and Yahoo! will rival the combined primetime ad revenues of America’s three big television networks, ABC, CBS and NBC predicts Advertising Age. It will, says the trade magazine, represent a "watershed moment" in the evolution of the internet as an advertising medium, A 30-second prime-time TV ad was once considered the most effective-- and the most expensive-- form of advertising. But that was before the internet got going. And this week online advertising made another leap forward.
This latest innovation comes from Google, which has begun testing a new auction-based service for display advertising. Both Google and Yahoo! make most of their money from advertising. Auctioning keyword search-terms, which deliver sponsored links to advertisers’ websites, has proved to be particularly lucrative. And advertisers like paid-search because, unlike TV, they only pay for results: they are charged when someone clicks on one of their links.
Both Google and Yahoo!, along with search-site rivals like Microsoft’s MSN and Ask Jeeves, are developing much broader ranges of marketing services. Google, for instance, already provides a service called AdSense. It works rather like an advertising agency, automatically placing sponsored links and other ads on third-party websites. Google then splits the revenue with the owners of those websites, who can range from multinationals to individuals publishing blogs, as online journals are known.
Google’s new service extends AdSense in three ways. Instead of Genie’s software analyzing third-party websites to determine from their content what relevant ads to place on them, advertisement will instead be able to select the Specific sites where they want their ads to appear. This provides both more flexibility and control, says Patrick Keane, Google’s head of sales strategy.
The second change involves pricing. Potential internet advertisers must bid for their ad to appear on a "cost-per-thousand" (known as CPM) basis. This is similar to TV commercials, where advertisers pay according to the number of people who are supposed to see the ad. But the Google system delivers a twist: CPM bids will also have to compete against rival bids for the same ad space from those wanting to pay on a "cost-per-click" basis, the way search terms are presently sold. Click-through marketing tends to be aimed at people who already know they want to buy .something and are searching for product and price information, whereas display advertising is more often used to persuade people to buy things in the first instance.
The third change is that Google Will now offer animated ads-- but nothing too flashy or annoying, insists Mr. Keane. Such ads are likely to he more appealing to some the big-brand advertisers. Spurred on by the spread of faster broadband connections, such companies are becoming increasingly interested in so-called "rich-media" ads, like animation and video
What’s the main idea of the passage?
选项
A、Online advertising is more effective than TV advertising.
B、Google and Yahoo! are challenging Microsoft in the field of advertising.
C、Google’s new advertising service could make the internet an even more valuable marketing medium.
D、Online advertising is popular with advertisers.
答案
C
解析
本题问“短文的主旨是什么”。从文中首段主题句"... It will,says the trade magazine,represent a ’watershed moment’ in the evolution of the internet as an advertising medium."(商业杂志称,这是因特网作为广告媒介这一发展过程中的一个“分水岭”。),从文中第二段开始,所涉及的内容都是有关于谷歌公司的新广告服务项目以及该服务产生的积极影响。可知[C]“谷歌公司新的广告服务项目使因特网变成了
转载请注明原文地址:https://kaotiyun.com/show/pAI7777K
0
大学英语六级
相关试题推荐
GraduateeducationistheDetroitofhigherlearning.MostgraduateprogramsinAmericanuniversitiesproduceaproductforwhic
A、Itisbasedonalotofresearch.B、Itcanbefinishedinafewweeks’time.C、Ithasdrawncriticismfromlotsofpeople.D、I
A、AmericansarehappierthanEuropeans.B、TheGDPofEuropeishigherthanthatofAmerica.C、Peopleallovertheworldchooset
Everyotherweekitseemsanewstudycomesoutthataddstoouralready-formidablestoreofparentalworries.Butevenbythose
StudentswhoenteredlotteriesandwonspotsinNewYorkCitycharterschoolsperformedbetteronstateexamsthanstudentswho
A、Theyshowfear.B、Theystarttocry.C、Theyturntoadults.D、Theyreachouttotouchthem.D短文提到,somebabies害怕陌生的成年人,但他们却会rea
A、Hedoesn’twanttobejudgedbythewoman.B、Theaudienceallseemedtoenjoytheconcert.C、He’sgladthatthewomancantell
A、Theenrolmentform.B、Thehandbook.C、AustraliaandItsPeople.D、Thedescriptionofthecourses.B信息明示题。对话中男士说自己不知道怎样填写入学表,女士
The______claimsmadeweremoresignificantforwhattheyanticipatedthanforwhatcouldthenbeaccomplished.
We’vebecomearathergerm-phobic(恐惧症)society,whatwithourantibacterialsoaps,handsanitizers,automaticwaterfaucets(水龙
随机试题
A.7α-羟化酶B.胆绿素还原酶C.血红素加氧酶D.单胺氧化酶催化胆同醇转变为胆汁酸的酶
A.肺虚咳嗽,肾虚喘促B.肾虚精亏,气血两亏C.肾虚阳痿,肠燥便秘D.脾寒泄泻,脾虚多涎E.风寒湿痹,肢体麻木淫羊藿的主治病证()。
健康幼儿的呼吸次数每分钟是()。
甲公司系增值税一般纳税人,适用的增值税税率为17%,所得税税率为25%,预计未来期间能够取得足够的应纳税所得额用以抵减可抵扣暂时性差异。相关资料如下:资料一:2012年12月10日,甲公司以银行存款购入一台需自行安装的生产设备,取得的增值税专用发票上注明
根据材料,回答下列问题。下列说法正确的是()。
在我国,自然人的计算机软件著作权的保护期限是( )
实施可持续发展战略必须采取的措施是
微分方程满足y(-2)=0并且在定义的区间上可导的特解为y=_______,它的定义区间为_________.
JohnO’Connellrecommendsthatwe______toanewanti-virussoftwarepackage.
Therangeoftheheightsofthefemalestudentsinacertainclassis13.2inches,andtherangeoftheheightsofthemalestud
最新回复
(
0
)