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What is the speaker mainly talking about?
What is the speaker mainly talking about?
admin
2014-01-11
43
问题
What is the speaker mainly talking about?
I cold-call a lot of customers, you know— just call up potential clients to try to make sales. Mainly when I cold-call somebody I try to set up an appointment— nobody’s going to buy your product or service over the phone, you know? The key for me is to make sure I do some research beforehand, and try to add a personalized twist. Like I’ll try to have some background on the company; ideally, I try to find any recent news they may have generated—that works really well as a conversation starter. If I can’t find something on the company, I’ll try to find something on the company’s industry. A lot of times, I’ll make them aware of an article they might be interested in. If they haven’t seen the article, I offer to bring it by their office, and while I’m there, tell them about our services. At any rate, the cold-call gets my foot in the door, which is all I can really hope for.
选项
A、Establishing clear goals for every meeting
B、Researching a customer’s business or industry
C、Always maintaining a friendly and personal tone
D、Listening carefully to what customers have to say
答案
B
解析
说话者说秘诀在于做好事前调查(The key for me is to make sure I do some research beforehand),并举了一个例子:建议对顾客工作的公司的相关背景知识及最新的消息进行调查(I’ll try to have some background on the company;ideally,I try to find any recent news they may have generated)。因此选项(B)是正确答案。
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