首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Seeking a competitive advantage, some professional service firms(for example, firms providing advertising, accounting, or health
Seeking a competitive advantage, some professional service firms(for example, firms providing advertising, accounting, or health
admin
2009-04-18
68
问题
Seeking a competitive advantage, some professional
service firms(for example, firms providing advertising,
accounting, or health care services) have considered
offering unconditional guarantees of satisfaction. Such
(5) guarantees specify what clients can expect and what the
firm will do if it fails to fulfill these expectations.
Particularly with first-time clients, an unconditional
guarantee can be an effective marketing tool if the
client is very cautious, the firm’s fees are high, the
(10) negative consequences of bad service are grave, or
business is difficult to obtain through referrals and
word-of-mouth.
However, an unconditional guarantee can sometimes
hinder marketing efforts. With its implication that fail-
(15) ure is possible, the guarantee may, paradoxically, cause
clients to doubt the service firm’s ability to deliver the
promised level of service. It may conflict with a firm’s
desire to appear sophisticated, or may even suggest that
a firm is begging for business. In legal and health care
(20) services, it may mislead clients by suggesting that law-
suits or medical procedures will have guaranteed out-
comes. Indeed, professional service firms with outstandin
reputations and performance to match have little to gain
from offering unconditional guarantees. And any firm
(25) that implements an unconditional guarantee without
undertaking a commensurate commitment to quality of
service is merely employing a potentially costly
marketing gimmick.
选项
A、account for the popularity of a practice
B、evaluate the utility of a practice
C、demonstrate how to institute a practice
D、weigh the ethics of using a strategy
E、explain the reasons for pursuing a strategy
答案
B
解析
The best answer is B. The passage describes a marketing strategy practiced by some professional service firms, outlines the arguments in favor of its use, and the describes the drawbacks associated with the strategy. Choice A is incorrect because the popularity of the practice is not discussed in the passage. Choice C is incorrect because the passage does not include a demonstration of how to institute unconditional guarantees. Choice D is incorrect because ethical issues are not addressed by the author. In the first paragraph, the author does give reasons for why firms pursue the strategy, but that is not the purpose of the passage as a whole, so E is also incorrect.
转载请注明原文地址:https://kaotiyun.com/show/pAtO777K
本试题收录于:
GMAT VERBAL题库GMAT分类
0
GMAT VERBAL
GMAT
相关试题推荐
TheUnitedStates【C1】______alargepartoftheNorthAmericancontinent.ItsneighborsareCanada【C2】______thenorth,andMexico
Treesareusefultomaninthreeimportantways:theyprovidehimwithwoodandotherproducts:theygivehimshade:andtheyh
Inordertolearnaforeignlanguagewell,itisnecessarytoovercomethefearofmakingmistakes.Iftheprimarygoaloflangu
SHANGHAI:【T1】Eligible(符合条件的)couplesinthecityareforthefirsttimebeingencouragedtohaveasecondchild,asauthoritiesm
SHANGHAI:【T1】Eligible(符合条件的)couplesinthecityareforthefirsttimebeingencouragedtohaveasecondchild,asauthoritiesm
Theamountofheatproducedbythiselectricalapparatusis______atwillbyturningasmallhandle.
Internetuseappearstocauseadropinpsychologicalhealth,accordingtoresearchatCarnegieMellonUniversity.Evenpeop
Toronto’sthirdCityHall,nowknownasOldCityHall,wasdesignedbyEdwardJamesLennoxanddeclaredopenonSept.18,1899.
Mysterynovelssellthousandsofcopieseachyear.Andmany【C1】______countAgathaChristieamongtheirfavoriteauthors.Christi
Mysterynovelssellthousandsofcopieseachyear.Andmany【C1】______countAgathaChristieamongtheirfavoriteauthors.Christi
随机试题
简述新产品开发策略。
黑脚病是什么中毒的临床表现
根据《促进产业结构调整暂行规定》,原材料工业产业结构、企业组织结构和产业布局调整要根据的内容不包括()。
感觉是指人脑对直接作用于感官的客观事物个别属性的反映。主要表现在两个方面:首先,感觉是一种直接反映,它要求客观事物直接作用于人的感官。从空间上看,感觉所反映的事物是人的感官直接触及的范围;从时间上看,感觉所反映的对象是此时此刻正作用于感官的事物,而不是过去
对债权人而言,下列哪种情况最有利?()
(2005年单选38)“公室告”与“非公室告”的诉讼类别出现于()。
Itwasamomentmostbusinessexecutiveswouldpausetosavor:latelastyear,GermansportinggoodspioneerAdidaslearnedthat
His______withcomputersbegansixmonthsago.(2007年中国科学院考博试题)
METAMORPHOSIS(1)Organismsthatmetamorphoseundergoradicalchangesoverthecourseoftheirlifecycle.Afrogegghatche
HowmanyunionsoftheairlineacceptthefinancialrescuepackageofferedbySpain?
最新回复
(
0
)