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  3. In the first year or so of Web business, most of the action has revolved around efforts to tap the consumer market. More recentl

In the first year or so of Web business, most of the action has revolved around efforts to tap the consumer market. More recentl

admin2010-08-21  76
问题     In the first year or so of Web business, most of the action has revolved around efforts to tap the consumer market. More recently, as the Web proved to be more than a profession, companies have started to buy and sell products and services with one another. Such business-to- business sales make sense because business people typically know what product they are looking for.
    Nonetheless, many companies still hesitate to use the Web because of doubts about its reliability. "Businesses need to feel they can trust the pathway between them and the supplier," says senior analyst Blame Erwin of Forrester Research. Some companies are limiting the risk by conducting online transactions only with established business partners who are given access to the company’s private intranet.
    Another major shift in the model for Internet commerce concerns the technology available for marketing. Until recently, Internet marketing activities have focused on strategies to "pull" customers into sites. In the past year, however, software companies have developed tools that allow companies to "push" information directly out to consumers, transmitting marketing messages directly to targeted customers. Most notable, the Pointcast Network uses a screen saver to deliver a continually updated steam of news and advertisements to subscribers computer monitors. Subscribers can customize the information they want to receive and proceed directly to a company’s Web site. Companies such as Virtual Vineyards are already starting to use similar technologies to push messages to customers about special sales, product offerings, or other events. But push technology has earned the contempt of many Web users. Online culture thinks highly of the notion that the information flowing onto the screen comes there by specific request. Once commercial promotion begins to fill the screen uninvited, the distinction between the Web and television fades. That’s a prospect that horrifies Net purists.
    But it is hardly inevitable that companies on the Web will need to resort to push strategies to make money. The examples of Virtual Vineyards, Amazon. with the right mix of interactivity, hospitality, and security will attract online customers.  And the cost of computing power continues to free fall, which is a good sign for any enterprise setting up shops in silicon. People looking back 5 or 10 years from now may well wonder why so few companies took the online plunge.  
Many companies hesitate to use the Web because ______.
选项 A、technical flaws of Internet make it impossible to run business online efficiently
B、shops in silicon costs lots of money
C、consumers are usually annoyed by the "push" strategy
D、some people just do not regard network as reliable pathway for business
答案D
解析 综合判断题。意为有些人就是认为网络不是进行交易的可靠媒介。文章中提到了一些关于促进电子商务发展的新技术和电子商务先驱的成功记录，所以A不正确。网上购物的成本是很低的，而B所描述的正相反。C说的是事实，但不是企业进入电子商务时的考虑，而是具体实施节点上的问题。D项指明了电子商务不能被人接受只是因为网络还没有被所有人认可和依赖，是正确答案。
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