首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
In the first year or so of Web business, most of the action has revolved around efforts to tap the consumer market. More recentl
In the first year or so of Web business, most of the action has revolved around efforts to tap the consumer market. More recentl
admin
2010-08-21
28
问题
In the first year or so of Web business, most of the action has revolved around efforts to tap the consumer market. More recently, as the Web proved to be more than a profession, companies have started to buy and sell products and services with one another. Such business-to- business sales make sense because business people typically know what product they are looking for.
Nonetheless, many companies still hesitate to use the Web because of doubts about its reliability. "Businesses need to feel they can trust the pathway between them and the supplier," says senior analyst Blame Erwin of Forrester Research. Some companies are limiting the risk by conducting online transactions only with established business partners who are given access to the company’s private intranet.
Another major shift in the model for Internet commerce concerns the technology available for marketing. Until recently, Internet marketing activities have focused on strategies to "pull" customers into sites. In the past year, however, software companies have developed tools that allow companies to "push" information directly out to consumers, transmitting marketing messages directly to targeted customers. Most notable, the Pointcast Network uses a screen saver to deliver a continually updated steam of news and advertisements to subscribers computer monitors. Subscribers can customize the information they want to receive and proceed directly to a company’s Web site. Companies such as Virtual Vineyards are already starting to use similar technologies to push messages to customers about special sales, product offerings, or other events. But push technology has earned the contempt of many Web users. Online culture thinks highly of the notion that the information flowing onto the screen comes there by specific request. Once commercial promotion begins to fill the screen uninvited, the distinction between the Web and television fades. That’s a prospect that horrifies Net purists.
But it is hardly inevitable that companies on the Web will need to resort to push strategies to make money. The examples of Virtual Vineyards, Amazon. with the right mix of interactivity, hospitality, and security will attract online customers. And the cost of computing power continues to free fall, which is a good sign for any enterprise setting up shops in silicon. People looking back 5 or 10 years from now may well wonder why so few companies took the online plunge.
Many companies hesitate to use the Web because ______.
选项
A、technical flaws of Internet make it impossible to run business online efficiently
B、shops in silicon costs lots of money
C、consumers are usually annoyed by the "push" strategy
D、some people just do not regard network as reliable pathway for business
答案
D
解析
综合判断题。意为有些人就是认为网络不是进行交易的可靠媒介。文章中提到了一些关于促进电子商务发展的新技术和电子商务先驱的成功记录,所以A不正确。网上购物的成本是很低的,而B所描述的正相反。C说的是事实,但不是企业进入电子商务时的考虑,而是具体实施节点上的问题。D项指明了电子商务不能被人接受只是因为网络还没有被所有人认可和依赖,是正确答案。
转载请注明原文地址:https://kaotiyun.com/show/pC7K777K
0
大学英语六级
相关试题推荐
TheSeattleTimesCompanyisonenewspaperfirmthathasrecognizedtheneedforchangeanddonesomethingaboutit.Inthenews
Currentstudiesshowthatwhatgoesonlabelsisanimportantconsiderationformanufacturers,sincemorethanseventypercento
TOFOREIGNERS,fewthingsseemaspeculiarlyBritishasthehabitofsendingyoungchildrenawayfromhometoschool.Atfirstg
A、Adoctor.B、Areporter.C、Ascientist.D、Aprofessor.A讲话者讨论的是医学问题,所以可能是医生。
Wearerapidlyneartheendofthiscourseinthehistoryofclassicalmusic.Wehavecoveredseveral【B1】______.inaveryshor
TheHistoryofCoca-ColaToday,thecompany’strademarkisworld-famousanditsproductsaverageastaggering400millionse
ManydescribeFreudasthemostinfluentialpsychologistofalltime.Yetnoteveryonerecognizetheprofoundeffectof
Hepatitis(肝炎)means"inflammation(发火)oftheliver",anditsmostcommoncauseisinfectedwithoneof5viruses,calledhepat
Formanywomenchoosingwhethertoworkornottoworkoutsidetheirhomeisaluxury:they.mustworktosurvive.Othersfacea
A、Sheisatschool.B、Sheisatthelibrary.C、Sheisattileswimmingpool.D、Sheisathome.A在这段对话里出现了三个地方,一个是学校,一个是游泳池,一个是图
随机试题
从资产管理和资产评估的角度看,下列选项中,对机器设备特点描述正确的是【】
A.甲状腺胶样囊肿B.结节性毒性甲状腺肿C.弥漫性毒性甲状腺肿D.甲状腺癌女性,55岁,颈前区偶然发现一质硬、固定的无痛性肿块,应诊断为
接产品的技术开发方式,新产品可分为()。
地下水环境影响预测重点区有()。
【背景资料】某省一大型综合体育工程拟公开进行招标。该项目建设征地工作已经完成,建设资金已落实。建设单位的上级主管部门指定某招标代理机构为该单位办理招标事宜,代理机构对省内外投标人提出了不同的资格要求。招标文件中说明2011年2月8日为投
溶于挥发性有机溶剂中的丙烯酸聚合物,丙烯酸聚合物占溶液总重量的45%
下列关于计算VAR值参数选择的说法,正确的有()。
在Excel中,可先按下()键不放,再用鼠标单击工作表标签选取多个工作表。
下列四个命题中错误的是().
我们所要建设的社会主义和谐社会,应该是民主法治、公平正义、诚信友爱、充满活力、安定有序、人与自然和谐相处的社会。而人与自然关系的协调。最终取决于
最新回复
(
0
)