首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Choose the correct letter, A, B, or C. Retailers can keep customers in the store longer by
Choose the correct letter, A, B, or C. Retailers can keep customers in the store longer by
admin
2019-07-11
41
问题
Choose the correct letter, A, B, or C.
Retailers can keep customers in the store longer by
Now listen carefully and answer Questions 31 to 40.
An understanding of customer psychology is an invaluable aid for retailers looking for ways to increase sales. Much can be done to the store environment to encourage shoppers to linger longer and spend more money. The first aspect to consider is the physical organisation of the store. Placement of merchandise has a great deal of influence on what customers buy. For example, a common practice among retailers is to place the store’s best-selling merchandise near the back of the store. In order to get to these popular items from the front entrance, customers have to walk down aisles filled with merchandise that they might not see otherwise.
Carpets are also used to direct customers through particular areas of the store. Retailers choose carpets not only for their decorative or comfort value, but also because lines or other types of patterns in the carpets can subtly guide shoppers in certain directions. Besides encouraging shoppers to go to certain areas of the store, retailers also want to keep them in the store longer. One way to do this is to provide comfortable seating throughout the store, but not too close to the doors. This gives customers a chance to rest and then continue shopping.
Retailers can do a number of things to create a pleasant atmosphere in the store, thereby encouraging more purchases. Music is commonly used, not as entertainment, but as a calming influence. It can slow the customers’ pace through the store, making them spend more time shopping and, consequentially, making more purchases. Scents are also used in various ways.
Everyone has had the experience of being drawn into a bakery by the smell of fresh bread. Experiments have been done with other types of scents, as well. For example, the scent of vanilla has been used to increase sales in clothing stores.
Questions 36-40
Use of colour is another important aspect of store environment. Certain colours can affect behaviour as well as mood. Light purple, for example, has been found to have an interesting effect on customer behaviour. People shopping in an environment where light purple is the predominating colour seem to spend money more than shoppers in other environments. Orange is a colour that’s often used in fast-food restaurants. It encourages customers to leave faster, making room for the next group of diners. Blue, on the other hand, is a calming colour. It gives customers a sense of security, so it’s a good colour for any business to use. In addition to using colour to create mood and affect customer behaviour, colour can also be used to attract certain kinds of customers to a business. Stores that cater to a younger clientele should use bold, bright colours, which tend to be attractive to younger people. Stores that are interested in attracting an older clientele will have more success with soft, subtle colours, as older people find these colours more appealing.
选项
A、providing places to sit.
B、keeping the doors closed.
C、lowering the prices.
答案
A
解析
转载请注明原文地址:https://kaotiyun.com/show/pJ8O777K
本试题收录于:
雅思听力题库雅思(IELTS)分类
0
雅思听力
雅思(IELTS)
相关试题推荐
Questions28-30ChoosetheappropriatelettersA-Dandwritetheminboxes28-30onyouranswersheet.Questions31-37Dothe
Questions27-30Foreachquestion,onlyONEofthechoicesiscorrect.Writethecorrespondingletterintheappropriateboxon
Questions27-30Foreachquestion,onlyONEofthechoicesiscorrect.Writethecorrespondingletterintheappropriateboxon
Questions27-30Foreachquestion,onlyONEofthechoicesiscorrect.Writethecorrespondingletterintheappropriateboxon
Questions27-30Foreachquestion,onlyONEofthechoicesiscorrect.Writethecorrespondingletterintheappropriateboxon
Questions27-30Foreachquestion,onlyONEofthechoicesiscorrect.Writethecorrespondingletterintheappropriateboxon
READINGPASSAGE2Youshouldspendabout20minutesonQuestions14-26,whicharebasedonReadingPassage2below. L
Questions1-4ChoosetheappropriatelettersA-Dandwritetheminboxes1-4onyouranswersheet.*
Questions1-4ChoosetheappropriatelettersA-Dandwritetheminboxes1-4onyouranswersheet.*
Questions1-4ChoosetheappropriatelettersA-Dandwritetheminboxes1-4onyouranswersheet.*
随机试题
G1P0,孕39周,有规律宫缩4小时,阴道流水6小时,宫口开大5cm,双顶径处在坐骨棘水平,阴道分泌物pH为7,胎心正常,正确的诊断和处理是
刘某(组长)在接到任务后带领张某(事故本人)等6人在高档普采工作面进行采矿作业。中午13时30分左右,由于工作面倾斜大,顶板破碎,前移支架支护空顶时顶板垮塌,为了让工作面整齐,在支架前移时必须将顶板垮塌部分用棚板填实再升起支架。刘某安排张某往顶板垮落处填棚
患者,女,62岁。下肢疮疡溃后脓水不净,经内服、外敷治疗无效而形成的瘘管和窦道。其治法是()
胡某自担任某私营企业的会计以后,经常采用开“白头单”,现金结算不开发票或购买、开具假发票不入账,以及虚报从业人员、涂改账单和报送虚假报表等手段办理会计账务。由于多次未被税务机关查出,胡某受到老板的赏识和加薪。某次接受税务检查前,他又从其他企业高价买来空白统
根据《贷款通则》的规定,票据贴现的贴现期限最长不得超过2个月。()
下列历史事件时间排序正确的一组是()。
PISA测验是一项国际性的测验,并针对测验结果进行分析。这种对测验结果进行分析的研究属于
(1)考生目录下有表“图书信息”,使用菜单设计器制作一个名为“cd1”的菜单,菜单只有一个“查看”子菜单。“查看”菜单中有“按出版社”“按作者”和“关闭”3个子菜单:“按出版社”子菜单负责按“出版社”排序查看图书信息;“按作者”子菜单负责按“作者”排序查看
Astronomy:TheAurorasListenagaintopartofthelecture.Thenanswerthequestion.Whatcanbeinferredabouttheauroras?
(1)Historyisriddledwithsciencedenial.FromNewton’slawofgravitationtoHanaokaSeinshu’suseofanesthesia,there’sno
最新回复
(
0
)