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Marketing: how to evaluate the effectiveness of a company’s website.

admin2014-02-24  63
问题 Marketing: how to evaluate the effectiveness of a company’s website.
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答案Suggested answers: a．It can be difficult to evaluate the effectiveness of a company’s Website. However, we need to be able to assess a company’s website, if we want to improve company’s website service. There are several criteria for measuring how good the websites are. To qualify for an effective website, a company’s website must meet the criteria as follows. First, I think a good website needs to have a good database. With a good database, a website can provide quick and sufficient information. Based on information provided by the website, we can analyze past customer behavior to anticipate customers’ needs. b．In addition to a good database, a good website need to have a good access, thus allowing suppliers and customers controlled access to the data they need. A good website needs to have a great ability to offer goods and services to the consumers over the web. It can present goods effectively, take orders and invoice on line. This means improve margins for the business and a faster, more responsive service for customers. A company can build, through effective website, its reputation on personal service and high quality products. c．With a good database and website, a good website also needs to have a cost-effectiveness. To keep its high efficiency the website needs to have a very low running costs. If we want to provide 24-hour website service/backup, and if we need to keep up-to-date with technical advances to tackle the potential systems failures (viruses), we will have to take on more expenses. So, we will have to take cost effective way of running website, so as to bring the best possible profits or advantages for the lowest possible costs.
解析 database数据库，资料库。effectiveness实际效果，战斗力，有效力。invoice开发票。cost-effectiveness成本效率。 high efficiency高效，高效能。running cost日常费用，连续成本。 backup备份，后备。
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