首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Over the past decade, many companies had perfected the art of creating automatic behaviors — habits — among consumers. These hab
Over the past decade, many companies had perfected the art of creating automatic behaviors — habits — among consumers. These hab
admin
2013-11-12
41
问题
Over the past decade, many companies had perfected the art of creating automatic behaviors — habits — among consumers. These habits have helped companies earn billions of dollars when customers eat snacks or wipe counters almost without thinking, often in response to a carefully designed set of daily cues.
"There are fundamental public health problems, like dirty hands instead of a soap habit, that remain killers only because we can’t figure out how to change people’s habits," said Dr. Curtis, the director of the Hygiene Center at the London School of Hygiene & Tropical Medicine. "We wanted to learn from private industry how to create new behaviors that happen automatically."
The companies that Dr. Curtis turned to — Procter & Gamble, Colgate-Palmolive and Unilever — had invested hundreds of millions of dollars finding the subtle cues in consumers’ lives that corporations could use to introduce new routines.
If you look hard enough, you’ll find that many of the products we use every day — chewing gums, skin moisturizers, disinfecting wipes, air fresheners, water purifiers, health snacks, teeth whiteners, fabric softeners, vitamins — are results of manufactured habits. A century ago, few people regularly brushed their teeth multiple times a day. Today, because of shrewd advertising and public health campaigns, many Americans habitually give their pearly whites a cavity-preventing scrub twice a day, often with Colgate, Crest or one of the other brands.
A few decades ago, many people didn’t drink water outside of a meal. Then beverage companies started bottling the production of far-off springs, and now office workers unthinkingly sip bottled water all day long. Chewing gum, once bought primarily by adolescent boys, is now featured in commercials as a breath freshener and teeth cleanser for use after a meal. Skin moisturizers are advertised as part of morning beauty rituals, slipped in between hair brushing and putting on makeup.
"Our products succeed when they become part of daily or weekly patterns," said Carol Berning, a consumer psychologist who recently retired from Procter & Gamble, the company that sold $76 billion of Tide, Crest and other products last year. "Creating positive habits is a huge part of improving our consumers’ lives, and it’s essential to making new products commercially viable(可行的)."
Through experiments and observation, social scientists like Dr. Berning have learned that there is power in tying certain behaviors to habitual cues through cruel and endless advertising. As this new science of habit has emerged, controversies have erupted when the tactics(手段)have been used to sell questionable beauty creams or unhealthy foods.
The example of brushing teeth shows that some of consumer’s habits are developed due to______.
选项
A、perfected art of products
B、automatic behavior creation
C、commercial promotions
D、scientific experiments
答案
C
解析
根据题干中的brushing teeth将本题出处定位于第4段末两句。这两句对比了今昔不同的刷牙习惯,并指出了造成这种不同的原因是shrewd advertising and public health campaigns。该段首句也指出许多产品是其制造者培养出来的习惯的结果(results of manufactured habits),刷牙是这一观点的例证。综上可以得出,一些消费者习惯的变化是因为商业的推广,故答案为C)。文中提到了一些牙膏品牌,但是这些产品是在商业宣传的作用下被人们接受的,而不是完美的产品艺术改变了人们的习惯,故排除A);B)“自动的行为习惯”与该段末两句的信息矛盾,故排除;文中在末段提到“实验”只是为了说明广告的作用,D)是针对此句设的干扰项。
转载请注明原文地址:https://kaotiyun.com/show/pO27777K
0
大学英语六级
相关试题推荐
Hereamidthesteelandconcretecanyons,greengrassgrows.Ahawthorntree(山楂树)standsinnewsoil,andfreshlydugplantsbe
Everypersonhasadreamofhowtheywouldlivetheirlifeifhedidnothavetospendalargeamountofhistimeworking.Most
IfyouliveinacityinNorthAmericaorEurope,youhaveprobablyneverthoughtmuchaboutwater.Wheneveryouneedsome,you
ScientistssaytheyhavehighhopesforadrugthatcouldonedayprovideanewformoftreatmentforHIV-AIDS.Acompound,whic
A、Lastweek.B、Lastmonth.C、Lastnight.D、Twoweeksago.A细节题。浏览选项后可知此题考查时间。男士说Icompletedthesurveylastweek,故答案选A。
Thisisaparticularmomentinthehistoryofdigitalnetworks,onewhenpowerfulcorporateactors(参与者)andhigh-performancenetw
A、Thespeakergaveupthelastopportunity.B、Thespeakerfinallymanagedtogetthejob.C、Thespeakerhadtokeeponlookingf
A、Appearmorefeminine.B、Exhibitmoremaletraits.C、Trytobeunique.D、Sacrificetheirfamily.A事实细节题。短文提到,有研究表明女性在男性的世界里获得成功
中国消费价格指数2月份下降1.6%,使中国所面临的经济问题中增添了通货紧缩威胁。作为通货膨胀主要衡量指标的消费价格指数成为负数。在通货膨胀率变成负数时,经济学家称其为通货紧缩。通货紧缩会使下滑的经济状况更加恶化,因为商品价格下降使消费者倾向于推迟购买,直到
随机试题
下列选项中,关于中国历代著名改革说法有误的是()。
逍遥散中薄荷的作用是
40岁男性,腰痛伴右下肢放射痛2月,反复发作,与劳累有关,咳嗽、用力排便时可加重疼痛。查体:右直腿抬高试验40。阳性,加强试验阳性。X线片示:L4~5椎间隙变窄。其最可能的诊断为
下列项目中,可以采用卡片式账簿的是()。
常见的基金回报率计算期间不包括()。
两极格局瓦解后,世界多极化趋势不断加强。引起世界格局变化的根源是()。
“月明星稀”是感觉的()现象。
设3阶矩阵A的特征值为1,2,2,E为3阶单位矩阵,则丨4A-1-E丨=_________.
设A=,B≠O为三阶矩阵,且BA=O,则r(B)=_______.
Directions:Forthispart,youareallowedthirtyminutestowriteashortessayentitledLookingBackandLookingForward.You
最新回复
(
0
)