首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
考研
Over the past decade, many companies had perfected the art of creating automatic behaviors—habits—among consumers. These habits
Over the past decade, many companies had perfected the art of creating automatic behaviors—habits—among consumers. These habits
admin
2021-01-06
87
问题
Over the past decade, many companies had perfected the art of creating automatic behaviors—habits—among consumers. These habits have helped companies earn billions of dollars when customers eat snacks or wipe counters almost without thinking, often in response to a carefully designed set of daily cues.
" There are fundamental public health problems, like dirty hands instead of a soap habit, that remain killers only because we can’t figure out how to change people’s habits, " said Dr. Curtis, the director of the Hygiene Center at the London School of Hygiene & Tropical Medicine. "We wanted to learn from private industry how to create new behaviors that happen automatically"
The companies that Dr. Curtis turned to—Procter & Gamble, Colgate-Palmolive and Unilever—had invested hundreds of millions of dollars finding the subtle cues in consumers’ lives that corporations could use to introduce new routines.
If you look hard enough, you’ll find that many of the products we use every day—chewing gums, skin moisturizers, disinfecting wipes, air fresheners, water purifiers, health snacks, teeth whiteners , fabric softeners, vitamins—are results of manufactured habits. A century ago, few people regularly brushed their teeth multiple times a day. Today, because of canny advertising and public health campaigns, many Americans habitually give their pearly whites a cavity-preventing scrub twice a day, often with Colgate, Crest or one of the other brands.
A few decades ago, many people didn’t drink water outside of a meal. Then beverage companies started bottling the production of far-off springs, and now office workers unthinkingly sip bottled water all day long. Chewing gum, once bought primarily by adolescent boys, is now featured in commercials as a breath freshener and teeth cleanser for use after a meal. Skin moisturizers are advertised as part of morning beauty rituals, slipped in between hair brushing and putting on makeup.
" Our products succeed when they become part of daily or weekly patterns, " said Carol Berning, a consumer psychologist who recently retired from Procter & Gamble, the company that sold $76 billion of Tide, Crest and other products last year. " Creating positive habits is a huge part of improving our consumers’ lives, and it’s essential to making new products commercially viable. "
Through experiments and observation, social scientists like Dr. Berning have learned that there is power in tying certain behaviors to habitual cues through relentless advertising. As this new science of habit has emerged, controversies have erupted when the tactics have been used to sell questionable beauty creams or unhealthy foods.
the author’s attitude toward the influence of advertisement on people’s habits is_________.
选项
A、indifferent
B、negative
C、positive
D、biased
答案
B
解析
本题考查考生根据文中细节信息推断作者观点态度的能力。文章最后一段提到,Berning博士等学者通过实验与观察,发现力度很大的广告营销可以在某些有助于养成消费习惯的提示和消费行为之间建立很强的联系。这种作法已经引发很多争议,因为此类广告营销手段已被用于销售存在问题的美容护肤霜和不健康的食品。本题要求考生推断作者对“通过广告影响消费习惯”的作法所持的态度。四个选项的含义分别为选项[A]“漠不关心的”;选项[B]“消极、不同意的”;选项[C]“积极的”;选项[D]“存有偏见的”。很明显,选项[B]是本题的正确答案。
转载请注明原文地址:https://kaotiyun.com/show/pV1Z777K
0
考研英语一
相关试题推荐
ItisacknowledgedthatthemodernmusicalshowisAmerica’smostoriginalanddynamiccontributiontowardtheater.Inthelast
Theideathatmusicmakesyousmarterhasreceivedconsiderableattentionfromscholarsandthemedia.Currentinterestin【C1】__
Onereasonhumanbeingscanthriveinallkindsofclimatesisthattheycancontrolthequalitiesoftheairintheenclosedsp
Inthepastfewdecades,remarkablefindingshavebeenmadeinethology,thestudyofanimalsocialbehavior.Earlierscientists
Forthefirsttimeinhistorymorepeopleliveintownsthaninthecountry.InBritainthishashadacuriousresult.Whilepol
Bankershavebeenblamingthemselvesfortheirtroublesinpublic.Behindthescenes,theyhavebeentakingaimatsomeoneelse:
Firsttwohours,nowthreehours—thisishowfarinadvanceauthoritiesarerecommendingpeopleshowuptocatchadomesticflig
Inthe2006filmversionofTheDevilWearsPrada,MirandaPriestly,playedbyMerylStreep,scoldsherunattractiveassistant
U.S.technologyworkersmaybelookingatabetterjobmarketinthecomingmonths,accordingtoanewstudyfromstaffingfirm
WhenMelissaMahanandherhusbandvisitedtheNetherlands,theyfeltimprisonedbytheirtourbus.Itforcedthemtoseetheci
随机试题
在欧盟市场,处于经济比较发达的国家或者地区有()
若把Word2010文档中所有出现的“系统”都改成“system”,使用“开始”功能区“编辑”组中的()
Musiccomesinmanyforms;mostcountrieshaveastyleoftheirown.【C1】______theturnofthecenturywhenjazzwasborn,Americ
女性,51岁,7余年反复发作脓血便,并伴有膝关节疼痛,多次大便细菌培养阴性,X线钡剂检查见乙状结肠袋消失,肠壁变硬,肠管变细。该病的显著特点是
左冠状动脉起源于肺动脉心血管系统结缔组织异常
某建设工程公司承担了一矿井的施工工作。该矿井采用立井开拓方式,中央边界式通风,井田中央布置了2个井筒,主井井筒净直径5.5m,井深650m;副井井筒直径7.0m,井深625m;风井位于井田东北部边界.净直径5.0m,井深515m。施工单位在矿井开
玻璃卡纸(100%漂白化学木浆制造;300g/m²;;规格787x1092mm)
华罗庚教授曾指出:“宇宙之大,粒子之微,火箭之谜,化工之巧,地球之变,生物之谜,日用之繁,无处不用数学.”这句话精炼地指出了数学广泛的_________.
短板理论是指木桶的盛水量是由组成木桶的模板中最短的那一块决定的,这块短板即为这个木桶盛水量的“限制因素”。根据上述定义,下列不符合短板理论的是()。
Anumberoffactorsrelatedtothevoicerevealthepersonalityofthespeaker.Thefirstisthebroadareaofcommunication,wh
最新回复
(
0
)