首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
According to the speaker,what are convenience goods?
According to the speaker,what are convenience goods?
admin
2011-01-02
57
问题
According to the speaker,what are convenience goods?
In the field of marketing,consumer goods are classed according to the way in which they are purchased.The two main categories are convenience goods and shopping goods.Two lesser types are specialty goods and unsought goods.
People do not spend much time shopping for convenience items such as groceries,newspapers,toothpaste,razor blades,aspirin,and candy.The buying of convenience goods may be done routinely,as some families buy groceries once a week.Such regularly purchased items are called staples.Sometimes convenience products are bought on impulse,for example,someone has a sudden desire for an ice cream sundae on a hot day.Or they may be purchased as emergency items.
Shopping goods are items for which customers search.They compare prices,quality,and styles,and may visit a number of stores before making decisions.Buying an automobile is often done this way.
Shopping goods fall into two classes:those that are perceived as basically the same and those that are regarded as different.Items that are looked upon as basically the same include such things as home appliances,television sets,and automobiles.Having decided on the model desired,the customer is primarily interested in getting the item at the most favorable price.Items regarded as inherently different include clothing,furniture,and dishes.Quality,style and fashion will either take precedence over price,or they will not matter at all.
Specialty goods have characteristics that impel customers to make special efforts to find them.Price may be no consideration at all. Specialty goods can include almost any kind of product.Normally,specialty goods have a brand name or other distinguishing characteristics.
Unsought goods are items a consumer does not necessarily want or need or may not even know about.Promotion or advertising brings such goods to the consumer’s attention.The product could be something new on the market or it may be a fairly standard service.such as life insurance.for which most people will usually not bother shopping.
选项
A、Those that satisfy similar needs of the consumer.
B、Those that consumers don’t care where to buy.
C、Those that consumers spend much time looking for.
D、Those that Can be found everywhere.
答案
A
解析
转载请注明原文地址:https://kaotiyun.com/show/pdHd777K
本试题收录于:
公共英语五级笔试题库公共英语(PETS)分类
0
公共英语五级笔试
公共英语(PETS)
相关试题推荐
CostasaFactorinSupplyInapurelycompetitivemarket,thesupplierofgoodsandserviceshasnocontroloverthemarketpri
A.ThefutureofEnglishB.ThespeedofthespreadofEnglishC.TheroleplayedbycultureandthenetD.Theroleplayedbymili
Marketcanbeclassifiedaccordingtowhatissoldonamarketandhowgoodsaresold.Sellersprefertheterm"market"whileb
Steepstairscanpresentaparticularhazardtoolderpeople.
AHeroicWomanThewholeoftheUnitedStatescheereditslatesthero,AshleySmith,withtheFederalBureauofinvestigatio
Globalclimatechangewasthedominantthemeoftheconference.
A.alotofmutualbitternesswillcomeB.highlysubjectiveC.differentlybydifferentpersonsD.keeponmoldingyouE.inac
TrafficJams—NoEndinSight1.Trafficcongestion(拥堵)affectspeoplethroughouttheworld.Trafficjamscausesmogindozens
A.thoseunexpected,unknownandinaccessibleplaces.B.atravelwriterforafamousmagazinetellsusalittleaboutherlifean
Whyaretheminutesofmeetingsimportantforacompany?What,accordingtothewriter,aretheessentialfunctionsofmeetings
随机试题
在剪板机的下列参数中,只有________是可调的。
通阳散结,行气导滞是下列哪味药的功效
治疗变异型心绞痛的首选药是
下列除哪项外,均是附子的主治证()
设备监理的主要任务是(),这种任务与其他工程咨询工作有很大的区别。
将物流划分为供应物流、销售物流、生产物流、回收物流和废弃物物流的依据是()。
教学《雷雨》,教师导入:“20世纪30年代,年仅23岁的曹禺在清华园创作了一部四幕剧:在幻想、憧憬、挣扎、嚎叫之后,雷雨之夜,三个爱恨交织有着火热人生的年轻人,同时踏上了生命的不归路。除了生命毁灭的沉默和黑暗之外,《雷雨》到底还有多少未解之谜?究竟还
96,89,81,72,62,51,( )
为使文本框具有初始值"VB",在设计阶段正确的操作是
A、Sheattendedoneoftheirmeetings.B、Herroommateisamember.C、Shereadabouttheminthenewspaper.D、Shesawthemprotest
最新回复
(
0
)