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  3. Celebrities as the Products’ Spokespeople 1．明星代言现象很普遍 2．明星代言广告存在一些问题

Celebrities as the Products’ Spokespeople 1．明星代言现象很普遍 2．明星代言广告存在一些问题

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问题 Celebrities as the Products’ Spokespeople
1．明星代言现象很普遍
2．明星代言广告存在一些问题
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答案 Advertisements with a celebrity as a product’s spokesperson is everywhere, on the Internet, televisions, newspapers, magazines and even on the walls of some buildings. Undoubtedly, the celebrity spokesperson could boost the sale of a certain product. Take Coca-Cola and Sprite for example. The soft drink aims at the young, so they invite Liu Xiang or Zhou Jielun as their spokespeople, who are the young’s favorite. Sometimes consumers would like to buy the product just because of the famous spokesperson. There are, however, some problems for both the celebrities and the consumers. To begin with, a star may know nothing about the product before representing. So he or she might be misled to advertise for the items of low quality so that consumers become the victims. Worse still, attracted by the large amount of money, some stars would like to act as the spokespeople of fake and inferior products. Of course, their public images would be spoiled. In terms of the bad effects, it is high time for laws to be worked out to regulate celebrities’ advertising. Only in this way can stars be trusted by their fans and consumers.
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