首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Celebrities as the Products’ Spokespeople 1.明星代言现象很普遍 2.明星代言广告存在一些问题
Celebrities as the Products’ Spokespeople 1.明星代言现象很普遍 2.明星代言广告存在一些问题
admin
2012-08-24
72
问题
Celebrities as the Products’ Spokespeople
1.明星代言现象很普遍
2.明星代言广告存在一些问题
选项
答案
Advertisements with a celebrity as a product’s spokesperson is everywhere, on the Internet, televisions, newspapers, magazines and even on the walls of some buildings. Undoubtedly, the celebrity spokesperson could boost the sale of a certain product. Take Coca-Cola and Sprite for example. The soft drink aims at the young, so they invite Liu Xiang or Zhou Jielun as their spokespeople, who are the young’s favorite. Sometimes consumers would like to buy the product just because of the famous spokesperson. There are, however, some problems for both the celebrities and the consumers. To begin with, a star may know nothing about the product before representing. So he or she might be misled to advertise for the items of low quality so that consumers become the victims. Worse still, attracted by the large amount of money, some stars would like to act as the spokespeople of fake and inferior products. Of course, their public images would be spoiled. In terms of the bad effects, it is high time for laws to be worked out to regulate celebrities’ advertising. Only in this way can stars be trusted by their fans and consumers.
解析
转载请注明原文地址:https://kaotiyun.com/show/pf57777K
0
大学英语四级
相关试题推荐
Therearealotofgoodcamerasavailableatthemoment--mostofthesearemadeinJapanbuttherearealsogood【B1】______models
A、Byputtingonalittlemake-up.B、Bydecoratingourhomes.C、Bybeingkindandgenerous.D、Bywearingfashionableclothes.C细
I’musuallyfairlyskepticalaboutanyresearchthatconcludesthatpeopleareeitherhappierorunhappierormoreorlesscerta
From1760sonwards,therewasagreatchangeinthewaypeoplelived.Machineswere【B1】______thatcouldmakethingsmuchfaster
A、Tosuggestchangesinthetuitionfees.B、Toimprovethestudyskillsofuniversitystudents.C、Togivepeopletheopportunity
Ithasbeenarguedthatwhereschoolsbecomebureaucratized(官僚机构化),theybecomeboundupwiththetechniquesandimplementation
A、Notlookintohiseyes.B、Stareathim.C、Keepeyecontact.D、Avoideyecontact.C事实题。浏览选项可知,本题考的是“该如何做”,听短文时要对选项所示信息做好标记。原文中关
Forthispart,youareallowed30minutestowriteashortessayentitledOnCelebritiesWorkingasProducts’Spokesmen,Yousho
Inmyfamily,weweretaughtandshownbyexamplesthatpoliticscanbeanobleprofession,thateachofusshould【B1】______the
A、Unbelievable.B、Quitereasonable.C、Silly.D、Unrelatedtohisbaddriving.B
随机试题
Happinesscanbedescribedasapositivemoodandapleasantstateofmind.Accordingtorecentpolls(民意测试),sixtytoseventype
A.睑板腺感染B.睫毛毛囊及其附属感染C.无菌性肉芽肿型炎症D.维生素B2缺乏E.皮脂腺溢出眦部睑缘炎
下列提法不正确的是:
根据《中华人民共和国物权法》的规定,债务人或者第三人有权将()出质。
下列关于认股权证和以股票为标的物的看涨期权的表述中,正确的有()。
北京史家胡同小学开展“小博士”工程,利用课余时间,少则两周,多则三四个月,自己研究探索一个专题或完成一部童话作品。此活动的开展体现了()。
个性结构中最活跃的因素是指()
发起者无须花钱,在某种出版媒体上发布重要商业新闻,或者在广播、电视中和银幕、舞台上获得有利的报道、展示、演出用这种非人员形式来刺激目标顾客对某种产品、服务或商业单位的需求。这种销售策略是()。
Thenewspaperreport______withtheaccountoftheaccidentontheradio.
IntheUnitedStates,whenyougetyourpaycheckattheendofthefirstpayperiodatanewjob,it’salwaysinterestingtosee
最新回复
(
0
)