首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Read the article below about the need for language training in the international marketplace and the questions on the opposite p
Read the article below about the need for language training in the international marketplace and the questions on the opposite p
admin
2013-05-18
73
问题
Read the article below about the need for language training in the international marketplace and the questions on the opposite page.
For each question(13-18), mark one letter(A, B, C or D)on your Answer Sheet.
Speaking Your Customers’ Language
Modern international trading practices are highlighting the growing importance of
language training
Modern-day business really does transcend national barriers. Thanks to sophisticated IT and communications systems, businesses can now market their products on a truly global scale. The world is indisputably becoming a smaller place, as service and manufacturing companies search the international marketplace for new suppliers and clients. Businesses must, however, be aware that once they expand the area in which they operate, they face increased competition. The standard and quality of their goods become increasingly important in keeping up with competitors. But most of all, it is the service element accompanying the goods which is crucial to a company’s success in a particular market. This new philosophy has led to many companies, some of which have even offered products of a lesser quality, gaining success overseas.
Although globalisation may, in some senses, have brought national economies closer together, societies around the world still have radically different expectations, processes and standards. These are not a function of economic change, but are more deep-rooted and difficult to alter. They can be a major problem for businesses expanding abroad, with the greatest obstacle of all being the language barrier. If you have to deal with clients, suppliers and distributors in a range of countries, you will not only need the skills to communicate with them, you will also need to reconcile any national biases you have with the diverse ways of doing business that exist around the globe.
The value of effective communication is not to be underestimated. New technology such as videoconferencing and email has played a part in making the communication process easier, and it may also be possible that the introduction of language interpretation software will help with some global communications problems. But, of course, it is the human element of the communication process that is so vital in business, especially in negotiations, presentations and team-building. It is essential for managers to meet regularly with staff, customers and partners, so that issues can be discussed, messages communicated and feedback obtained.
The value of well-organised language training is immense, and can bring benefits to all levels and departments within a multinational organisation. Unfortunately, however, many organisations have a very narrow view when it comes to training of any kind. Often, an urgent requirement has to be identified before training is authorised. Then, a training company is employed or a programme is developed in-house, the team is trained, and that is seen as the end of the matter. However, the fact remains that training programmes are effective only if they are relevant to a company’s broader, long-term needs. They should be regarded as an investment rather than a cost.
Changes in expectations and attitudes are certain to continue for companies that trade globally. Although such companies are not yet faced with their international partners and clients demanding that business be conducted in their mother tongue, they realise that overseas competition is increasing fast. If these companies want to continue to achieve success on the international trading circuit, they must be prepared to adapt to situations and speak the local language. If not, someone else will.
According to the first paragraph, improved communications have enabled companies to
选项
A、offer a wider variety of products and services.
B、expand beyond their domestic markets.
C、perform better than their international competitors.
D、open more manufacturing facilities abroad.
答案
B
解析
转载请注明原文地址:https://kaotiyun.com/show/pjoO777K
本试题收录于:
BEC中级阅读题库BEC商务英语分类
0
BEC中级阅读
BEC商务英语
相关试题推荐
•Readthearticlebelowabouthowtohandleworkaftertreatmentforcancer.•Choosethecorrectwordorphrasetotillea
•Readthearticlebelowabouthowtohandleworkaftertreatmentforcancer.•Choosethecorrectwordorphrasetotillea
•Readthefollowinga~icleaboutteamworkandanswerthequestionsontheoppositepage.•Foreachquestion15-20,markon
•Lookatthestatementsbelowandatthefiveshortsummariesontheoppositepageaboutbusinessbooksonleadership&manageme
Inthispartofthetest,youareaskedtogiveashorttalkonabusinesstopic.Youhavetochooseoneofthetopicsfromthe
Inthispart,theinterlocutorasksquestionstoeachofthecandidatesinturn.Youhavetogiveinformationaboutyourselfand
Inthispart,theinterlocutorasksquestionstoeachofthecandidatesinturn.Youhavetogiveinformationaboutyourselfan
Youwillhearfivestatementsinwhichpeopletalkabouttheiropinionsonbusinessmeetings.Foreachrecording,decideeac
•Readthetextbelowaboutopinionsonethicsandmissionstatements.•Inmostofthelines34--45thereisoneextraword.It
•Readthetextbelowaboutopinionsonethicsandmissionstatements.•Inmostofthelines34--45thereisoneextraword.It
随机试题
商业汇票是一种无条件支付的委托,其当事人为______。
小儿水肿风水相搏证的用方是小儿水肿肺脾气虚证的用方是
治疗痰饮脾阳虚弱证宜选用()治疗悬饮络气不和证宜选用()
敷设输送干燃气的管道时( )。
电视台的员工乙按照电视台的要求创作完成了《葫芦兄弟》漫画形象,甲电视台制作完成了《葫芦兄弟》动画片。该动画片上映后,丙在全部类别申请注册了“葫芦兄弟”文字商标。丁发现葫芦兄弟形象十分受欢迎,于是未经许可开发了多款带有葫芦兄弟形象和文字的产品,并在某电商平台
(2013年)凌辉重工创立于1990年,是一家主要从事建筑工程、能源工程、环境工程、交通工程等基础设施建设的工程公司。凌辉重工成立20多年来,销售额年均增长率超过45%,是国内增长最为迅速的企业之一,国际业务也蒸蒸日上。但是,凌辉重工承接的业务已经超越了公
Whatshouldyouthinkaboutintryingtofindyourcareer?Youareprobablybetteratsomeschoolsubjectsthanothers.Thesema
小孩用筷子夹汤,发现夹不了,一次偶然的机会,他发现可以用勺子舀汤,于是他学会了这种用勺子舀汤的新技能,这是()。
提出“最近发展区”概念的是。()
SQLServer中有五种约束类型,分别是主键约束、_________、唯一性约束、缺省约束和检查约束。
最新回复
(
0
)