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  3. In this part of the test, you are given a discussion topic. You have 30 seconds to look at the prompt card, an example of which

In this part of the test, you are given a discussion topic. You have 30 seconds to look at the prompt card, an example of which

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问题 In this part of the test, you are given a discussion topic. You have 30 seconds to look at the prompt card, an example of which is below, and then about three minutes to discuss the topic with your partner. After that, the examiner will ask you more questions related to the topic.
For two candidates
International Exhibition
Your company is going to participate in a famous international exhibition in Beijing next month.
You have been asked to help in preparing the programme.
Discuss the situation together, and decide:
- which core products are going to show in the exhibition
- who are the most important potential customers in the exhibition.
For three candidates
International Exhibition
Your company is going to participate in a famous international exhibition in Beijing next month.
You have been asked to help in preparing the programme.
Discuss the situation together, and decide:
- which core products are going to show in the exhibition
- who are the most important potential customers in the exhibition
- how the company is to compete with other similar companies in the exhibition.
Follow-on questions
- In what ways do you think can a company benefit from an international exhibition?
- What should you pay attention to when managing the booth?
- What kinds of materials would you like to bring to the exhibition?
- What kinds of personnel will you need at the exhibition?
- Apart from participating in exhibitions, in what other ways can companies promote their image?
选项
答案(For two candidates) A: OK. Shall we talk about the exhibition programme now? B: Definitely. I’m wondering which product should be displayed in the exhibition. A: Well, I have also thought about it because we have so many kinds of products in the market, including the four new ones. B: For me, we should display the new products to the public and the exhibition can work as our new products’ launching conference. A: Not bad, but I doubt whether we should give the invaluable place to all these new ones. As you know, our customers are still very interested in our CMW1 and CMW3. B: Yes, I know that. Maybe we could combine them together. A: That’ll be fine. And speaking of the customers, do you have any idea about who would probably be the biggest buyer this time? B: Well, it is difficult to say. But I heard that the government is going to buy a large number of speakers, and we are thinking whether it will buy ours or Motorola’s. A: Wow, that could be a great deal. Maybe we should do more special preparation work to attract the government. B: Yeah, and maybe some European companies would also be interested in our products since the economic crisis made the market prefer low-energy-consuming products. A: That could be true. I’ll arrange more translators who could speak French or German. B: Good! It seems that we have covered the main points of the programme. Follow-on questions - From my point of view, by participating in an international exhibition, a company can improve its image, enhance the reputation, and get more information of rival products and the competitors. - While managing the booth, I think I should pay special attention to the design, including the colour, the illumination, the decoration and the display of products and materials. - I would like to bring to the exhibition some propaganda material like booklets to introduce the company and our products, and some samples of new products if the space of the booth permits. - I would need people who can help design the booth, who can introduce the products and who can keep in touch with the sponsor of the exhibition. - The ways that can promote companies’ image include placing advertisements, holding a news conference and participating or sponsoring public welfare activities.
解析
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本试题收录于： BEC中级口语题库BEC商务英语分类
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