首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Printing industry that has made fat profits for years is struggling. Plunging circulation has forced many newspapers and magazin
Printing industry that has made fat profits for years is struggling. Plunging circulation has forced many newspapers and magazin
admin
2013-09-26
20
问题
Printing industry that has made fat profits for years is struggling. Plunging circulation has forced many newspapers and magazines to shut. Survivors are seeing readers increasingly choose screen over inky paper, so media companies are printing fewer and slimmer physical copies. Rising online sales and unstable economies mean that retailers are not ordering catalogues and marketing material as they once did. The rising cost of paper has not helped.
Shrinking demand has put large printers such as Schlott Group in Germany out of business. Survivors have little pricing power in a fragmented industry: in America the top 400 printers have less than 30% of the market, according to Ibis World, a research firm. Some say printing firms can now charge only around half what they did five years ago.
If journalists are gloomy about the outlook for their industry, printers are depressed. Media companies can still make some money as readers switch to digital editions; a printer cannot. The outlook for newspaper printers is particularly grim, says Robert Picard, a media economist: advertisers are now keener to run their ads in magazines on high-quality glossy paper(光面纸)than in newspapers, whose circulation is shrinking. But newspapers and magazines require different printing equipment, so switching over is costly.
Some printers are offering marketers and retailers the option of printing more personalised catalogues to target different groups of consumers more accurately. But this is not as profitable as " long runs" , printer-speak for running off hundreds of thousands of identical copies. Several printers have opened their presses to competitors to earn extra money; last year the newspaper group won a contract to print the Evening Standard, a London daily. A few reckon that they can turn a profit from the digital switch, and help clients to design electronic versions of their printed material.
Others are branching out into new businesses. " We know there’s a freight train coming towards us," says Tom Quinlan, the boss of RR Donnelley, a large American printer. Over the past 18 months the firm has bought nine companies including an online self-publishing site, a financial-data firm and one with a technology that newspapers can license for an online-payment system. If you can’t print them, join them.
The plunge in circulation of newspapers and magazines has forced media companies to print______.
选项
答案
fewer and slimmer physical copies
解析
本题考查纸质媒介发行量大幅下降所导致的后果。文章第一段就说明越来越多的读者偏向电子媒介,使得纸质媒介发行量大幅下降,很多报社和杂志社关门,所以传媒公司出版的纸质刊物越来越少,故本题答案为fewer and slimmer physical copies。
转载请注明原文地址:https://kaotiyun.com/show/ps27777K
0
大学英语六级
相关试题推荐
A、Aboutfourmillion.B、Aboutsevenmillion.C、Aboutfivemillion.D、Aboutsixmillion.DAccordingtoasurvey,howmanyBritish
A、Divorcerate.B、Fathersincorporated.C、Single-parentfamilies.D、Children’scareinsingle-parentfamilies.D选项均为概括性很强的名词词组表明
A、Tooffersomethingunique.B、Togivegiftstothecustomers.C、Tobepolitetoallthecustomers.D、Tohavedrive-inservicea
A、Acoupleofdays.B、Fourdays.C、Sixmonths.D、Twoweeks.A
Eachculturehasitsownformofacceptablegreetingbehavior,usuallybasedonthelevelofformalityfoundwithinthesociety.
Shehadscarcelyevertalkedtoapoliceman,________________________(更不用说与其交朋友了).
Forme,scientificknowledgeisdividedintomathematicalsciences,naturalsciencesorsciencesdealingwithnaturalworld,and
A、Heisgoingtojoininthegame.B、HeisgoingtoWashingtonandLosAngeles.C、Hewantstowatchthefootballgame.D、Hedoes
Angerandotherstrongemotionscantriggerpotentiallydeadlyheartrhythmsincertainvulnerablepeople.Previousstudies
A、Trafficlawsandregulations.B、Drivingtheoryandpractice.C、Switchinglanesandturningcorners.D、Waystoavoidtrafficac
随机试题
在装配图中标注()反映机器或部件的性能、规格、安装情况,部件或零件间的相对位置,配合要求等。
人体缺铁时,最早表现的是()。
患者,女,30岁。腰麻下行卵巢囊肿剥除术,注药5分钟后,阻滞平面较高,脉搏由78次/分降至55次/分。心动过缓的原因是
甲乙丙三人共同实施故意杀人,一审法院判处甲死刑立即执行、乙无期徒刑、丙有期徒刑10年。丙以量刑过重为由上诉,甲和乙未上诉,检察院未抗诉。关于本案的第二审程序,下列哪一选项是正确的?(2014年卷二38题,单选)
甲行政机关和乙行政机关以共同名义作出了某具体行政行为,相对人不服,拟申请行政复议。根据行政复议法律制度的规定,下列有关被申请人的确定,说法正确的是()。
1999年10月15日,A公司与B公司签订了一份买卖合同。该合同约定:(1)由A公司向B公司购买甲货物,合同标的总额为150万元,违约金为报酬总额的10%。(2)B公司应在2000年3月1日前交付60%的货物,在2000年5月31日前交付其
【2017年】企业以经营租赁方式租入房屋的改良支出应确认为长期待摊费用。()
去年出口总额是进口总额的()倍进出口差额最大的绝对值比最小的绝对值多()百万美元。
"Sloganeering"didnotoriginateinthe1960s.Thetermhasarichhistory.ItoriginatedfromtheGaelicwordslaughgharim,wh
Muchoftheworldshouldgoonadietin2014.Morethanathirdofadults【C1】______wereestimatedtobe【C2】______orobesein20
最新回复
(
0
)