首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
• Look at the statements below and the advice given by four market experts to a holiday company on the opposite page. • Which ex
• Look at the statements below and the advice given by four market experts to a holiday company on the opposite page. • Which ex
admin
2010-01-22
74
问题
• Look at the statements below and the advice given by four market experts to a holiday company on the opposite page.
• Which expert’s advice (A, B, C or D) does each statement (1-7) refer to?
• For each statement (1-7), mark one letter (A, B, C or D) on your Answer Sheet.
• You will need to use some of these letters more than once.
Four market experts offer advice to SunTours, the middle-market tour operator
A
Robert Worth
Marketing to a wider audience could lead to more people buying direct from SunTours rather than going through travel agents, and the consequent reduction in agents’ commissions might boost company profits. Towards the end of the season, reducing the cost of holidays would attract last-minute customers, thus avoiding any possible loss on unfilled accommodation and flights, The company could also increase profits by selling more specialised holidays here in Britain, perhaps by offering breaks at historic sites and coastal destinations.
B
Steven Worrel
Whether it’s worth discounting surplus holidays is an arguable point, as it not only cuts into profits, but also results in budget-conscious holidaymakers being put next to SunTours’ more affluent customers, thus damaging the brand. It may seem attractive at first because of tight margins, but SunTours should think twice before taking up this option. Currently, SunTours is planning to sell higher-margin holidays to previously ’unmarketed’ destinations for which demand is greater than supply. It is likely that accommodation providers in these emerging holiday destinations will be more flexible when it comes to setting terms. The firm should go ahead with this policy.
C
Ursula Capalbo
Good risk management and higher sales can guarantee higher profits. Although SunTours has always been averse to planning, the company would in fact benefit from a risk model that forecasts the impact of discounting on cash flow and profitability throughout the year. SunTours would then be able to change direction when things go wrong, as they inevitably do from time to time. Diversification can increase rather than spread risk, so caution is needed as the company enters regions where facilities for tourists are not yet fully developed. Targeting customers nearing retirement age, whose disposable income and leisure time are increasing, would be ideal.
D
Gillian Wilmot
SunTours knows that good relationships with customers is the key to success in the travel business. With this in mind, the company should consider that brochure mailings, unlike electronic communications, can attract customers and maximise year-round opportunity. They encourage summer tourists to take another break and can even be used to send a thank-you letter to returning customers. Selling holidays at a reduced price is definitely not a sensible option. A better choice would be value-added promotions which can improve profitability and build on SunTours customers’ desire for high-quality service.
It would be a good idea to sell holidays to locations which other promoters have ignored.
选项
答案
B
解析
转载请注明原文地址:https://kaotiyun.com/show/pusO777K
本试题收录于:
BEC中级阅读题库BEC商务英语分类
0
BEC中级阅读
BEC商务英语
相关试题推荐
Readthefollowingarticleaboutcultureinbusinessnegotiationandthequestions.Foreachquestion(15-20),markoneletter(
Readthistexttakenfromabusinessmagazine.Choosethebestsentencetofilleachofthegaps.Foreachgap(9-14),markone
Readthetextbelowabouttelevisionnetwork.Inmostofthelines(41-52)thereisoneextraword.Itiseithergrammaticallyi
ReadthearticlebelowaboutMCC.ChoosethecorrectwordtofilleachgapfromA,B,CorD.Foreachquestion(21-30),markon
ReadthearticlebelowaboutMCC.ChoosethecorrectwordtofilleachgapfromA,B,CorD.Foreachquestion(21-30),markon
ReadthearticlebelowaboutMCC.ChoosethecorrectwordtofilleachgapfromA,B,CorD.Foreachquestion(21-30),markon
Readthistexttakenfromanarticleaboutsomekeyaspectsofoperationsmanagement.Choosethebestsentencetofilleachoft
Readthistexttakenfromanarticleaboutsomekeyaspectsofoperationsmanagement.Choosethebestsentencetofilleachoft
Readthearticlebelowaboutacompany.ChoosethecorrectwordtofilleachgapfromA,B,CorD.Foreachquestion(21-30),m
•Lookatthestatementsbelowandthearticledividedintofiveextractsaboutsettingcustomerexpectationsontheoppositepag
随机试题
用一定的记录手段将系统化的信息内容储存在纸张、胶片、磁带、磁盘和光盘等物质载体上而形成的一类信息源是
软组织间产生对比度最好的组织是
“三北”防护林中的“三北”是指()、()、()。
企业的资金运动由各个环节组成,它不包括()。
库存是指处于()。
日本钟表厂商发现瑞士厂家在日本经营钟表,并无强有力的分销系统,而仅凭大规模的广告活动。由此,他们充分利用其熟知本土地理文化的优势,逐步建立他们自己的分销渠道和经销网点。与此同时,日本厂商还增强其研究和开发能力,率先采用石英技术和电子技术,成功推出石英表、电
淮南市的交通方式有哪些?()
被评价者在不正确的思想支配下,为了获得不合实际的好结论而表现出来的反常的积极配合的心理状态为()。
上级部门准备组织市里工作人员到你们村进行“美丽乡村”建设的实地调研。领导让你负责接待,接待前你会如何与上级单位沟通?
下面所列各项,________属于数据库技术的研究领域。Ⅰ.数据库管理系统软件的研制Ⅱ.数据库设计Ⅲ.数据库理论Ⅳ.操作系统
最新回复
(
0
)