2. 外语
  3. To understand the marketing concept, it is only necessary to understand the difference between marketing and selling. Not too ma

To understand the marketing concept, it is only necessary to understand the difference between marketing and selling. Not too ma

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问题     To understand the marketing concept, it is only necessary to understand the difference between marketing and selling. Not too many years ago, most industries concentrated【C1】______on the efficient production of goods, and then relied on "【C2】______salesmanship" to move as much of these goods as possible. Such production and【C3】______focuses on the needs of the seller to produce goods and then【C4】______them into money.
    Marketing,【C5】______, focuses on the wants of consumers. It begins with first analyzing the【C6】______and demands of consumers and the producing goods that will satisfy them. This eye-on-the-consumer approach is known as the marketing concept, which simply means that【C7】______trying to sell【C8】______is easiest to produce or buy for resale, the makers and dealers first【C9】______to find out what the consumer wants to buy and then【C10】______making it【C11】______for【C12】______.
    This concept does not imply that business is benevolent or that consumer satisfaction is given【C13】______over profit in a company. There are always【C14】______to every business transaction — the firm and the customer — and each must be satisfied before trade occurs. Successful merchants and producers, however, recognize that the surest route to profit is【C15】______understanding and catering to customers.
    A(n)【C16】______example of the importance of catering to the consumer【C17】______itself in mid-1985, when Coca Cola changed the flavor of its drink. The【C18】______of the new flavor by a【C19】______portion of the public【C20】______a prompt restoration of the Classic Coke, which was then marketed alongside the new. King Customer ruled!
【C11】
选项 A、accessible
B、available
C、convenient
D、obtainable
答案B
解析 词汇题。词义辨析题。available“可获得的”，如：Keep a fire extinguisher available atall times．备个灭火器保证随时可用。acces-sible“易得到的”，如：accessible money易得到的金钱。convenient“近处的，方便的”，如：He recommended an apartment convenientto shopping and transportation．他推荐了一栋购物和交通均很便利的公寓。obtainable“能得到的，可到手的”，如：I have to give upmy goal because it is not obtainable．我得放弃我的目标，因为这个目标是实现不了的。根据以上分析，available表生产出这样的商品供消费者购买，只要他们喜欢就可以买到(即得到)，符合题意，为正确答案。
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