2. 外语
  3. Culture is one of the most challenging elements of the national 1.______ marketplace. This system of learned behavior patterns c

Culture is one of the most challenging elements of the national 1.______ marketplace. This system of learned behavior patterns c

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问题     Culture is one of the most challenging elements of the national 1.______
marketplace. This system of learned behavior patterns characteristic with
the members of a given society is constantly shaped by a set of dynamic 2.______
varieties: language, religion, values and attitudes, manners and customs, 3. ______
aesthetics, technology, education, and social institutions. To cope with
this system, an international manager needs both factual and interpretive
knowledge of culture. To some extent, the factual knowledge can be
learned; its interpretation comes only by experience. 4.______
    The most complicated problems in dealing with the cultural
environment stem from the fact one cannot learn culture—one has to 5. ______
live it. Two schools of thought exist in the business world on how to
deal with cultural diversity. One is that business is business the world
around, following the model of Pepsi’s and McDonald’s. In some cases, 6.______
globalization is a fact of life; however, cultural differences are still far from
converging.
    The other school proposes that companies must tailor business 7.______
approaches with individual cultures. Setting up policies and procedures
in each country has been compared to an organ transplant; the critical
question centers around acceptance or rejection. The major challenge to
the international manager is to make sure that rejection is not a result of
cultural myopia or even blindness.
    Fortune examined the international performance of a dozen large
companies that earn 20 percent or more of their revenue overseas. The 8.______
international successful companies all share an important quality: patience. 9.______
They have not rushed into situations but rather build their operations 10.______
carefully by obeying the most basic business principles. These principles
are to know your adversary, know your audience, and know your customer.  
选项
答案Pepsi’s——Pepsi
解析 本题为名词所有格误用。此处名词中心语the model没有使用复数，表示这是百事与麦当劳共有的国际化模式。在名词所有格的使用中，用and连接的并列连词的所有格要分两种情况，即表示各自的所有关系时，要分别在并列连词后加-’s，表示共同的所有关系时，只在最后一个名词后加-’s：Tom’s and Jim’s rooms汤姆和吉姆(各自)的房间，Tom and Jim’s rooms汤姆和吉姆(共同)的房间。故此处不需加-’s。
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