首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
The Making of a Success Story 1. IKEA is the world’s largest furniture retailer, and the man behind it is Ingvar Kamprad, one
The Making of a Success Story 1. IKEA is the world’s largest furniture retailer, and the man behind it is Ingvar Kamprad, one
admin
2011-01-22
67
问题
The Making of a Success Story
1. IKEA is the world’s largest furniture retailer, and the man behind it is Ingvar Kamprad, one of the world’s most successful entrepreneurs (企业家). Born in Sweden in 1926, Kamprad was a natural business man. As a child, he enjoyed selling things and made small profits from selling matches, seeds and pencils in his community. When Kamprad was 17, his father gave him some money as a reward for his good grades. Naturally he used it to start up a business — IKEA.
2. IKEA’s name comes from Kamprads’initials (I. K.) and the place where he grew up (E and A). Today IKEA is known for its modern, minimalist (最低限要求者) furniture, but it was not a furniture company in the beginning. Rather, IKEA sold all kinds of miscellaneous (杂货) goods. Kamprad’s wares included anything that he could sell for profits at discounted prices, including watches, pens and stockings.
3. IKEA first began to sell furniture through a mail-order catalogue in 1947. the furniture was all designed and made by manufactures near Kamprad’s home. Initial sales were very encouraging, so Kamprad expanded the product line. Furniture was such a successful aspect of the business that IKEA became solely a furniture company in 1951.
4. In 1953 IKEA opened its first showroom in Almhult, Sweden. IKEA is known today for its spacious stress with furniture in attractive settings, but in the early 1950s, people ordered from catalogues. Thus response to the first showroom was overwhelming (地法抵抗的) : people loved being able to see and try the furniture before buying it. This led to increased sales and the company continued to thrive. By 1955, IKEA was designing all its own furniture.
5. In 1956 Kamprad saw a man disassembling (分解) a table to make it easier to transport. Kamprad was inspired. The man had given him a great idea: flat packaging. Flat packaging would mean lower shipping costs for IKEA and lower prices for customers. IKEA tried it and sales soared. The problem was that people had to assemble furniture themselves, but over time, even this grew into an advantage for IKEA. Nowadays, IKEA is often seen as having connotations (内涵)of self-sufficiency. This image has done wonders for the company, leading to better sales and continued expansion.
6. Today there are over 200 stores in 32 countries. Amazingly, Ingvar Kamprad has managed to keep IKEA a privately-held company. In 2004 he was named the world’s richest man. He currently lives in Switzerland and is retired from the day-to-day operations of IKEA. IKEA itself, though, just keeps on growing.
A. Ingvar Kamprad — a Born Businessman
B. Success brought by the introduction of Showrooms
C. The origin Of IKEA
D. Specialization in Selling Furniture
E. Flat packaging — a Feature of IKEA
F. World-wide expansion of IKEA
Paragraph 2______
选项
答案
C
解析
转载请注明原文地址:https://kaotiyun.com/show/q3Ud777K
本试题收录于:
职称英语综合类A级题库职称英语分类
0
职称英语综合类A级
职称英语
相关试题推荐
TheGreatNewspaperWarUpuntilabout100yearsago,newspapersintheUnitedStatesappealedonlytothemostseriousread
Thiskindofmaterialwasseldomusedinbuildinghousesduringthemiddleages.
ThinkandActorActandThinkThemajorityofsuccessfulseniormanagersdonotcloselyfollowtheclassicalrationalmodel
TheWhiteHouseWegotupearlythismorningand【C1】______alongwalkafterbreakfast.Wewalkedthroughthebusinesssectio
PerfectCrimeTaiwanpolicecannotdecidewhethertotreatitasanextremelycleveractofstealingoranevenclevererche
A.findthetopicsentencesB.findoutthenewwordsC.keepreadingfastD.gotobedeverydayE.keeparecordoftheirread
AHeroicWomanThewholeoftheUnitedStatescheereditslatesthero,AshleySmith,withtheFederalBureauofinvestigatio
AHeroicWomanThewholeoftheUnitedStatescheereditslatesthero,AshleySmith,withtheFederalBureauofinvestigatio
AnnualPerformanceReviewsIntheory,annualperformancereviewsareconstructiveandpositiveinteractionsbetweenmanagers
ALetterfromAlanIhavelearntofaplantobuildthreehundredhousesonthelandcalledParson’sPlacebythefootballg
随机试题
美国认知心理学家加德纳将人的智力分为音乐、数学、空间等八种智力,即“多元智能理论”。智力也就是人的认知能力,其核心是()。
混合血栓可见于
女性,49岁,眼睑浮肿,继则四肢及全身皆肿,来势迅速,多有恶寒、发热,肢节酸楚,小便不利等。伴咽喉红肿疼痛,舌质红,脉浮滑数。宜采用的治疗方法是
创面有大量坏死组织和脓液时,换药宜选用的外用药是
原告同时向两个以上有管辖权的人民法院提起诉讼的,由这些法院的共同上级法院指定管辖。()
在上市公司收购中,收购人持有的被收购的上市公司的股票,在法定期限内不得转让。这里的“法定期限”是收购行为()。
索贡巡行(东北师范大学2002年世界中古史真题)
下列关于数据与信息之间关系的描述中,不正确的是(14)。
______是输出照片图形时所采用的外部设备。
Frenchfries,washeddownwithapintofsoda,areafavoritepartoffast-foodlunchesanddinnersformillionsofAmericanyou
最新回复
(
0
)