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  3. What is Franchising? Franchising is one of three business strategies a company may use in capturing market share. The others

What is Franchising? Franchising is one of three business strategies a company may use in capturing market share. The others

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问题                  What is Franchising?
    Franchising is one of three business strategies a company may use in capturing market share. The others are company owned units or a combination of company owned and franchised units.
    Franchising is a business strategy for getting and keeping customers. It is a marketing system for creating an image in the minds of current and future customers about how the company’s products and services can help them.  (8)  .
    Franchising is a network of interdependent business relationships that allows a number of people to share: a brand identification, a successful method of doing business, a proven marketing and distribution system. In short, franchising is a strategic alliance between groups of people who have specific relationships and responsbilities with a common goal to dominate markets,  i.e., to get and keep more customers than their competitors.
    Other franchisees and company operated units are not your competition.  (9)  .They and you share the task of establishing the brand as the dominant brand in all markets entered and reinforcing the customers’ familiarity with and trust in the brand.  (10)  .
    Other franchisees share with you the responsibility for quality, consistency,  convenience, and other factors that define your franchise and insure repeat business for everyone. Increasing the value of the brand name is a shared responsibility of the franchisor and franchisee.
    A company franchises because it wants to quickly and in great numbers replicate its successful company operations without significantly increasing its debt.  (11)  .
    In franchising, the operating system becomes identified with the brand or trade name that you license as a franchisee. Each franchise system uses precise methods to provide service and satisfy the customers.  (12)  .Because customers don’t like surprises, this consistency in operations, unit to unit, builds customer loyalty to the brand.
    Franchising is successful because we are people of habit and are brand-driven when we purchase goods and services. We trust brands that we see everywhere, every day. We tend to be loyal to a product or servicedelivered to us the same way all the time.
    A．So in this respect you are working as a team with others in the system.
    B．By documenting these practices, the franchisor institutionalises the buying experience.
    C．Because it has been successful in teaching its own employees to operate the business, the company believes it can repeat the same success by teaching others to do it.
    D．It is a method for distributing products and services that satisfy customer needs
    E．With the help of them, franchisors can easily enjoy the convenience brought by franchising.
    F．On the contrary, both of you are partners under the same system.
    G．The others are company owned units or a combination of company owned and franchised units.
选项
答案C
解析 本段共有两句话，第一句是围绕企业进行特许经营的原因展开的，所缺句子内容也一定会与企业进行特许经营的原因有关。而C项意为：因为它在引导自己的员工经营企业方面取得了成功，因此企业相信它也可以通过引导他人照着做未复制这种成功。此句是对企业为什么要进行特许经营这～主题所做的进一步解释，其中repeat the same success同前一句中的replicate its successful company operations意义吻合，故为正确答案。
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