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  3. For most people, shopping is still a matter of wandering down the high street or loading a cart in a shopping mall. Soon, that w

For most people, shopping is still a matter of wandering down the high street or loading a cart in a shopping mall. Soon, that w

admin2012-04-09  54
问题     For most people, shopping is still a matter of wandering down the high street or loading a cart in a shopping mall. Soon, that will change. Electronic commerce is growing fast and will soon bring people more choice. There will, however, be a cost: Protecting the consumer from fraud will be harder. Many governments therefore want to extend high-street regulations to the electronic world. But politicians would be wiser to see cyberspace as a basis for a new era of corporate self-regulation.
    Consumers in rich countries have grown used to the idea that the government takes responsibility for everything from the stability of the banks to the safety of the drugs, or their rights to refund (退款) when goods are faulty. But governments cannot enforce national laws on businesses whose only presence in their country is on the screen. Other countries have regulators, but the rules of consumer protection differ, as does enforcement. Even where a clear right to compensation exists, the online catalogue customer in Tokyo, say, can hardly go to New York to extract a refund for a dud purchase.
    One answer is for governments to cooperate more: to recognize each other’s rules. But that requires years of work and volumes of detailed rules. And plenty of countries have rules too fanciful for sober states to accept. There is, however, an alternative. Let the electronic businesses do the "regulation" themselves. They do, after all, have self-interest in doing so.
    In electronic commerce, a reputation for honest dealing will be a valuable competitive asset. Governments, too, may compete to be trusted. For instance, customers ordering medicines online may prefer to buy from the United States because they trust the rigorous screening of the Food and Drug Administration; or they may decide that the FDA’s rules are too strict, and buy from Switzerland instead.
    Consumers will need to use their judgment. But precisely because the technology is new, electronic shoppers are likely for a while to be a lot more cautious than consumers of the normal sort — and the new technology will also make it easier for them to complain noisily when a company lets them down. In this way, at least, the advent of cyberspace may argue for fewer consumer protection laws, not more.
In the author’s view, why do businesses place a high premium on honest dealing in the electronic world?
选项
答案A good reputation is a great advantage in competition
解析 第四段首句提到“In electronic commerce，a reputation for honest dealing will be a valuable competitiveasset．”，即诚信交易能让网上销售者在竞争中处于优势地位。
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