首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
The Super Bowl is one of the biggest events on the advertising calendar, as companies vie to produce the most memorable and inno
The Super Bowl is one of the biggest events on the advertising calendar, as companies vie to produce the most memorable and inno
admin
2010-10-28
64
问题
The Super Bowl is one of the biggest events on the advertising calendar, as companies vie to produce the most memorable and innovative ads. The battle for the National Football League’s ultimate prize attracts more viewers than anything else on American television and provides a "symbolic pulsetaking" for the advertising industry every February, says John Frelinghuysen, an analyst at Bain and Company, a consultancy. But this year the patient is in poor health. All the advertising slots(广告摊位) for the 2008 Super Bowl had been sold by the end of November 2007, despite the $ 2.6 million price of each. For 2009 the price has risen to $ 3 million, but at least, ten slots (out of 67) are still looking for a buyer.
General Motors, which ran 11 ads on Super Bowl Sunday in February 2008, has already said that it will not run any in 2009. America’s two other big carmakers, Ford and Chrysler, are likely to follow suit. Tellingly, Monster com, an online job-search company, said recently that it was buying a slot. Instead of the usual parade of expensive ads paying tribute to American consumerism, 2009’s Super Bowl will reflect a country in recession and indicate a hard year for the advertising industry.
Most forecasts for next year say that ad spending in America will decline by 5% or more. Much depends on the fate of the automotive industry: carmakers and dealers normally spend around $ 20 billion a year on advertising, but Chrysler and Ford scaled back their expenditure by more than 30% in the first nine months of 2008, and are expected to make further cuts in 2009 as they struggle for survival.
The car industry’s situation will hurt all media, but especially television. Analysts at BMO Capital Markets predict that total spending on television ads will fall by almost 9% next year. Only newspapers, where a decline of 12% is expected, are forecast to fare worse. Carmakers have already shifted some of their advertising spending to the Internet, and are likely to go further in 2009. Car ads make up 25% of advertising revenues for local television channels, and carmakers have been among the most consistent buyers of high-priced ads on national television.
So far local stations have been most affected by falling spending oil advertising. National stations have been safer, because they operate on longer-term contracts with advertisers. But in the New Year they will also feel the chill, as companies fail to renew their contracts. Television, which has remained strong as print media have lost advertising dollars and readers to the Internet, could enter a decline of its own. "Next on the list is TV stations," says Anthony Diclemente, a media analyst at Barclays Capital.
Why does the author give the example of Super Bowl?
选项
A、Because it is the most popular football games in America.
B、Because it shows advertisers’ enthusiasm in running slots has dropped.
C、Because it is an event that attracts the attention of advertisers.
D、Because it will be right on in America in 2009.
答案
B
解析
推理判断题。由定位句可知,Super Bowl是广告界的大事,很多公司借此机会打广告宣传自己的产品。通读全文可知本文主要讨论广告业的暗淡现状,可推断Super Bowl一例肯定与此有关,由定位句下文可知2008年Super Bowl的所有广告摊位到2007年11月份时已全部售罄,但2009年的摊位到目前却还有剩余,这就表明广告商原来的热情减少了,也就说明广告业目前的艰难处境,B 符合题意。
转载请注明原文地址:https://kaotiyun.com/show/qOz7777K
0
大学英语六级
相关试题推荐
A、Professorandstudent.B、Classmates.C、Customerandshopassistant.D、Colleagues.B
Whenyoustarttalkingaboutgoodandhadmannersyouimmediatelystartmeetingdifficulties.Manypeoplejustcannotagreewhat
Mostplantscanmaketheirownfoodfromsunlight,【C1】______somehavediscoveredthatstealingisaneasierwaytolive.Thousa
A、Tochooseatopicforatermpaper.B、Totypesomeresearchmaterials.C、Tofindmaterialnotavailableatthemainlibrary.D
A、Becausehecheatedonanexam.B、Becausehedidpoorlyinanexam.C、Becausehehadafightwithanotherstudent.D、Becausehe
Youhaveproducedsomanyfamousanimationcharacters..__________________(那么你认为一部成功的动画片应该具备哪些要素呢)?
Aroundtheworldyoungpeoplearespending【B1】______sumsofmoneytolistentorockmusic.ForbesMagazine【B2】______thatatle
Aroundtheworldyoungpeoplearespending【B1】______sumsofmoneytolistentorockmusic.ForbesMagazine【B2】______thatatle
TheHydrogenEconomyItseemsthateverydaythereisanewannouncementinthenewsaboutautomobilespoweredbyfuelcells
A、Aplumber.B、Anautomobilemechanic.C、Adoctor.D、Ahairstylist.B
随机试题
50mL水样中加纯水50mL,加5.00mL的H2SO4,加10.00mL的c(1/5KMnO4)为0.0100mol/L的高锰酸钾溶液,水浴加热30min后,加10.00mL的c(1/2Na2C2O4)为0.0100mol/L的草酸钠溶液,用高锰酸钾溶液
人民代表大会制度是我国的根本政治制度,这是因为它
大多数病原菌
使用1mg/L的标准溶液进行测定时,甲得到的结果分别是0.95mg/L、0.99m/L和1.03mg/L,乙测得的结果分别为1.73mg/L、1.74mg/L和1.75mg/L。通过分析可以得出()结论。
监理业务具有一定的程序性,以下是其流程:①接受监理任务;②确认或委派项目总监理工程师;③成立项目监理机构;④收集有关工程资料;⑤按合同编制监理规划或分项分阶段编制监理实施细则;⑥监理工作交底会(第一次监理例会);⑦实施监理工作;⑧工程初验;⑨监理总结、建档
股权市场被认为是资本市场的一部分。()
()是根据外部信息的启发,对自己脑内已存入的记忆表现进行检索的思维活动。
某地的一项调查表明,参加各种公务员考试考前辅导班的考生,他们在实际考试中的平均成绩反而低于未参加任何辅导班的考生。因此,考前辅导不利于考生的成功应试。为使上述结论成立,必须假设的是()。
罗森塔尔关于教师期望的实验研究说明了()
在面向对象方法中,类之间共享属性和操作的机制称为【】。
最新回复
(
0
)