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  3. Google has an ambitious vision for spectacles. On June 27th Sergey Brin, one of the company’s co-founders, revealed the next sta

Google has an ambitious vision for spectacles. On June 27th Sergey Brin, one of the company’s co-founders, revealed the next sta

admin2013-09-23  23
问题     Google has an ambitious vision for spectacles. On June 27th Sergey Brin, one of the company’s co-founders, revealed the next stage of Project Glass, its effort to create wireless-connected glasses that allow their wearers to do a host of things, including receiving and responding to messages, and taking and sharing photos and videos. The goal is to get prototypes in the hands of software developers early next year and then to sell a more polished set of specs to consumers in late 2013 or early the following year.
    A product of Google’s secretive X Lab, whose mission is to push the boundaries of computing, the glasses were on show at the company’s developer conference in San Francisco along with several other gadgets, including a cheap tablet computer and a new wireless media player for the home. These gadgets attracted plenty of attention, but the longest queues at the event were at booths where folk were trying on Google’s spectacles.
    That is hardly surprising because the glasses seem like something out of a science-fiction novel. A tiny transparent display towards the top of one lens allows wearers to see text and images by glancing upwards. And the spectacles can be controlled using either voice commands or a somewhat bulky touchpad integrated into one of the arms. Mr. Brin says the goal is to "get technology out of the way" so people can, say, take videos without having to pull out a camera or smartphone each time they do so.
    Google’s glasses reflect a growing interest in wearable computing, which many experts think could be the next big thing in personal technology after smartphones and tablets. But some tech veterans give warning that designing novel devices people feel comfortable wearing is an especially tricky task. "In general, the first attempt at producing new computing paradigms rarely sticks, " notes Sumeet Jain of CMEA Capital, a venture-capital firm.
    If Google’s glasses are to prove an exception to that rule, the firm will have to meet several challenges. One is to refine their design so that wearers don’t look like nerds from a laboratory. Another is to relieve inevitable concerns around privacy that the glasses will raise. The firm will also need to reassure people their eyeballs won’t be blitzed with advertising, which is Google’s preferred way to mint money. Mr. Brin stresses the aim is to make a profit on the glasses themselves, whose mass-market price will be well below the $1, 500 developers are paying for a pair. That should make them worth a close look.
Which of the following is NOT among the challenges to be met by Google?
选项 A、To improve the design of the glasses.
B、To ease people’s concerns about privacy.
C、To make people stop worrying about advertising.
D、To earn a profit by increasing the mass-market price.
答案D
解析 细节题。第五段第五句提到盈利和眼镜的大众市场版价格，但是指谷歌的目标是要通过眼镜本身来盈利，眼镜的大众市场版价格将远低于1500美元一副的开发者购买价格，而不是提高大众市场版价格，故[D]为正确答案。由第五段第二句到第四句可知，谷歌要应对的三个挑战分别是改良设计、困扰用户的隐私问题、确保用户远离广告的狂轰滥炸，所以[A]、[B]和[C]均排除。
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