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  3. Because of its potential for cutting costs, the distribution step in the marketing process is receiving more attention. Distribu

Because of its potential for cutting costs, the distribution step in the marketing process is receiving more attention. Distribu

admin2012-12-05  32
问题     Because of its potential for cutting costs, the distribution step in the marketing process is receiving more attention. Distribution involves warehousing, transporting and keeping inventory of manufactured products. Take an everyday product like fabric softener. After it comes off the assembly line, it’s packed in cartons and trucked to warehouses around the country. When orders come in from retailers, the fabric softener is delivered to supermarket shelves. This is distribution.
    Probably the most crucial area for controlling costs is inventory. Companies don’t want to overproduce and have unsold stock of their product piled up in warehouses. Wholesale companies and large retail chains employ several techniques for inventory control. This is where the computer revolution really had an impact. Computerized information systems give precise and up-to-date accounts of inventory on hand. And the field of distribution offers good entry-level jobs for persons with training in computer programming or data processing.
    Overseeing the whole area of distribution is the distribution manager. This job is becoming increasingly important and can lead to an executive position.
What is this passage mainly talking about?
选项 A、The use of computers for sale of products.
B、The distribution step in the marketing process.
C、Cost control in inventory of a product.
D、Wholesale and retail chains of a product.
答案B
解析 本题是大意题，确定主题句最为关键。～般主题句的位置是文章的第1句话。本文主题句(Because of its potential for cutting costs，the distribution step in the marketing process is receiving more attention．)中最重要的信息是the distribution step in the marketing process，与B选项完全一致。
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