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  3. Retail shopping isn’t dead yet, at least not for a company worth (at least) hundreds of billions of dollars. Amazon is planning

Retail shopping isn’t dead yet, at least not for a company worth (at least) hundreds of billions of dollars. Amazon is planning

admin2019-08-08  93
问题    Retail shopping isn’t dead yet, at least not for a company worth (at least) hundreds of billions of dollars. Amazon is planning on opening new brick-and-mortar bookstores in Portland, Oregon, and Chicago to go along with their already-open location in Seattle and soon-to-open locations in San Diego and New York City.
   【F1】The news confirms Amazon CEO’s comments at a May shareholders meeting that the company would like to continue to expand beyond its massive digital marketplace, which accounted for 60 percent of online sales growth last year. "We’re definitely going to open additional stores, how many we don’t know yet", The CEO said of plans to open more physical locations. "In these early days, it’s all about learning, rather than trying to earn a lot of revenue."
   Amazon opened its first bookstore in November last year in Seattle, where the company is headquartered. According to The New York Times, the store bears a strong resemblance to large-scale book retailers like those operated by Barnes & Noble, except for a handful of differences. Instead of displaying books with the spine out, the Amazon store displays them cover out to make browsing easier. 【F2】This means the store can’t stock as many books as other large-scale book retailers, but as Amazon CEO said at the shareholders meeting, at this stage Amazon is simply seeing what it is able to learn from its stores.
   This ability to experiment with brick-and-mortar locations is unique. 【F3】Most physical retailers are struggling to keep up with digital newcomers like Amazon and don’t have the financial surplus to test outside-the-box business models. Amazon, on the other hand, can more than afford to test whether it can disrupt the physical retail experience. In addition to cosmetic changes like displaying books cover out, the stores will operate in conjunction with online user data. They will also feature an electronic section meant to showcase products like the Kindle and Echo.
   【F4】Not only do physical locations give consumers a chance to understand the company’s hardware, experts say that in-store shopping is still the best way to spur the discovery of new books. The stores could also lay the groundwork for Amazon to open other brick-andmortar stores focusing on other products, such as food. 【F5】Though AmazonFresh allows users to have groceries delivered to their door, it’s probably a safe bet that in-store shopping is also the best way to spur discovery of new produce as well.
【F4】
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答案专家称，实体店不仅让消费者有机会去了解亚马逊的硬件，而且它依然是促使读者发现新书的最佳途径。
解析 ①本句是并列复合句。②分句1是一个倒装句，否定副词Not only放在句首，后面句子进行部分倒装，助动词do提前。谓语give后接双宾语，结构为give sb．sth．。to引导的不定式短语充当chance的后置定语，解释说明是怎样的机会。③分句2含有一个that引导的宾语从句，该宾语从句是一个主系表结构。to引导的不定式充当表语补足语，修饰the best way。
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