首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Seeking a competitive advantage, some professional service firms(for example, firms providing advertising accounting, or health
Seeking a competitive advantage, some professional service firms(for example, firms providing advertising accounting, or health
admin
2016-10-24
45
问题
Seeking a competitive advantage, some professional service firms(for example, firms providing advertising accounting, or health care services)have considered offering unconditional guarantees of satisfaction. Such guarantees specify what clients can expect and what the firm will do if it fails to fulfill these expectations. Particularly with first-time clients, an unconditional guarantee can be an effective marketing tool if the client is very cautious, the firm’s fees are high, the negative consequences of bad service are grave, or business is difficult to obtain through referrals and word-of-mouth.
However, an unconditional guarantee can sometimes hinder marketing efforts. With its implication that failure is possible, the guarantee may, paradoxically, cause clients to doubt the service firm’s ability to deliver the promised level of service. It may conflict with a firm’s desire to appear sophisticated, or may even suggest that a firm is begging for business. In legal and health care services, it may mislead clients by suggesting that lawsuits or medical procedures will have guaranteed outcomes. Indeed, professional service firms with outstanding reputations and performance to match have little to gain from offering unconditional guarantees. And any firm that implements an unconditional guarantee without undertaking a commensurate commitment to quality of service is merely employing a potentially costly marketing gimmick.
Which of the following is cited in the passage as a goal of some professional service firms in offering unconditional guarantees of satisfaction?
选项
A、A limit on the firm’s liability.
B、Successful competition against other firms.
C、Ability to justify fee increases.
D、Attainment of an outstanding reputation in a field.
答案
B
解析
本文引用哪个选项.把它视为专业服务公司提供无条件保单的目标?成功地与其他公司竞争。第一段首句指明了一些公司想要提供无条件保单的原因:寻求竞争优势。一些公司提供保单是为了与不提供保单的公司进行有效的竞争。
转载请注明原文地址:https://kaotiyun.com/show/qRGO777K
0
考博英语
相关试题推荐
Inadditiontocurricula,programs,andcomprehensivesupportservices,schools______sexistbias,harassment,andviolence,soa
Thereareseveral______betweentheoriginalestimatesofthecostandtheactualbills.
Motherstendtobetoo______towardstheirchildren.Theyshouldletthemseemoreoftheworld.
Operaisexpensive:thatmuchisinevitable.Butexpensivethingsarenotinevitablytheprovinceoftherichunlessweabdicate
Giventhelackoffitbetweengiftedstudentsandtheirschools,itisnotsurprisingthatsuchstudentsoftenhavelittlegood
Signhasbecomeascientifichotbutton.Onlyinthepast20yearshavespecialistsinlanguagestudyrealizedthatsignedlangu
Hespendsalotoftimegoingthroughfootballmagazines,makingintricatelists,andworkingoutcomprehensivestatistics.
Americansoftensaythatthereareonlytwothingsapersoncanbesureofinlife:deathandtaxes.Americansdonothaveacor
new本题空格处是说每天大多数的工作由妇女来做,而且新的一天还是做同样的事情。new意为“新的,初见的,更新的”。
一本好书就是一位益友。它始终如一,过去如此,现在依然如此,将来也绝不会改变。它是最有耐心、最令人愉悦的朋友。在我们身处逆境、痛苦不堪的时候,它也不会背弃我们。它总是善意地接待我们,在我们年轻时给我们以快乐和教益,在我们年迈时给我们以安抚和慰藉。书籍的灵魂是
随机试题
二手资料分析方法包括()
试卷的区分度为0.35,说明试题【】
凯恩斯在1936年出版的《就业、利息和货币通论》一书中主张
A.小叶性肺炎B.干酪性肺炎C.大叶性肺炎D.非典型性肺炎E.急性呼吸窘迫综合征
舒张早期奔马律的临床意义不包括
男,38岁,右下胸撞伤6小时,伤后感上腹部疼痛,头晕。查体:BP90/70mmHg,P110次/分,面色苍白,右腹部压痛、反跳痛、肌紧张较明显。X线透视示肝阴影扩大、右膈抬高。首先应考虑的诊断是()
在市场经济条件下,提高规划形成过程中的社会参与度的意义在于()。
导游在行为上应注意的问题包括()。
简述如何培养良好的班集体。
外语听力考试时,某学生能够轻松听懂听力材料并正确回答问题,该生在参加听力考试时的注意类型是
最新回复
(
0
)