首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Until recently, the University of Kent prided itself on its friendly image. Not any more. Over the past few months it has been w
Until recently, the University of Kent prided itself on its friendly image. Not any more. Over the past few months it has been w
admin
2017-03-06
50
问题
Until recently, the University of Kent prided itself on its friendly image. Not any more. Over the past few months it has been working hard, with the help of media consultants, to play down its cosy reputation in favour of something more academic and serious.
Kent is not alone in considering an image revamp (翻新). Changes to next year’s funding regime are forcing universities to justify charging students up to £ 9,000 in fees.
Nowadays universities are putting much more of a focus on their brands and what their value propositions are. While in the past universities have often focused on student social life and attractions of the university town in recruitment campaigns, they are now concentrating on more tangible (实在的) attractions, such as employment prospects, engagement with industry, and lecturer contact hours, making clear exactly what students are going to get for their money.
The problem for universities is that if those benefits fail to materialise, students notice. That worries Rob Behrens, who deals with student complaints. "Universities need to be extremely careful in describing what’s going to happen to students," he says. "As competition is going to get greater for attracting gifted students, there is a danger that universities will go the extra mile."
One university told prospective engineering students they would be able to design a car and race it at Brands Hatch, which never happened, he says. Others have promised use of sophisticated equipment that turned out to be broken or unavailable. "If universities spent as much money on handling complaints and appeals appropriately as they spend on marketing, they would do better at keeping students, and in the National Student Survey returns," he says.
Ongoing research tracking prospective 2012 students suggests that they are not only becoming more sophisticated in thinking about what they want from a university, but are also spending more time researching evidence to back up institutional claims.
Hence the growing importance of the student survey. From next September, all institutions will also be expected to publish on their websites key information sets, allowing easier comparison between institutions, between promises and reality, and the types of jobs and salaries graduates go on to.
As a result, it is hardly surprising that universities are beginning to change the way they market themselves. While the best form of marketing for institutions is to be good at what they do, they also need to be clear about how they are different from others.
And it is vital that once an institution claims to be particularly good at something, it must live up to it. The moment you position yourself, you become exposed, and if you fail in that you are in trouble.
What is students’ chief consideration in choosing a university?
选项
A、Whether it promises the best job prospects.
B、Whether it is able to deliver what they want.
C、Whether it ranks high among similar institutions.
D、Whether it offers opportunities for practical training.
答案
B
解析
推断题。题干问的是学生在选择学校时最关心的是什么,很难从中找到直接定位的关键词。按照题文同序原则,应该在第四段以后的段落中找。文章第六段指出持续跟踪未来的 2 012 名学生的研究表明他们不仅在思考自己在大学里想要什么上考虑得更成熟,而且也花更多的时间来研究支持学校主张的证据。由此可知学生除了考虑自己要什么之外,更考虑学校是否能够实现它的主张,所以正确答案为B)。
转载请注明原文地址:https://kaotiyun.com/show/qUU7777K
0
大学英语六级
相关试题推荐
Sometwentyyearsago,theperformanceofgirlsandboysinclasswascompared.Boys【B1】______betterinexams,sovariousmeasur
Sometwentyyearsago,theperformanceofgirlsandboysinclasswascompared.Boys【B1】______betterinexams,sovariousmeasur
A、Bygreetingeachotherverypolitely.B、Byexchangingtheirviewsonpublicaffairs.C、Bydisplayingtheirfeelingsandemotio
Haveyoueverwantedtotravelbackthroughtimeandseewhatlifewaslikeatthedawnofman?Well,museumscanmakehistory【B
A、Peoplewhoareinthehabitofswitchingfromonebanktoanother.B、Youngpeoplewhoarefondofmoderntechnology.C、Youngp
A、Itisaseriousthreattoitscompetitors.B、Itisnotpowerfulenoughtoaffecttheworldmarket.C、Thecars’qualityisgood
Toseeifhaircoloraffectsaperson’schancesofgettingajob,researchersatCaliforniaStateUniversityasked136colleges
Toseeifhaircoloraffectsaperson’schancesofgettingajob,researchersatCaliforniaStateUniversityasked136colleges
A、Theydevelopaseriesoflanguagebooksforteaching.B、Theyprovidereadingandwritingpracticestotoddles.C、Theykeepusi
尽管电子阅读器(e-reader)市场用户在中国基础庞大、潜力非凡,但由于中国的电子阅读(e—reading)趋势具有强烈的“中国特色”,外资企业对中国市场望而却步。首先,目前中国电子书市场的主要驱动力是数量庞大的手机用户。中国共有7900万电子书读者,其
随机试题
测量误差的表达形式一般有()、()、示值误差,引用误差等。
三级医院护理人员编制基本标准不正确的是
A.虚中夹实B.实中夹虚C.真实假虚D.真虚假实E.由实转虚“大实有赢状”的病机是
根据《环境影响评价技术导则一大气环境》(HJ/T2.2—93),采用示踪法测量大气扩散参数的试验要点规定,设置在以释放点为圆心下风向不同距离处的水平采样弧线一般不应小于(),每条弧线的采样点一般应在7~15个之间,在预计的最大地面浓度点附近的弧
依据现行《建筑安装工程费用项目组成》的规定,下列不属于人工费的是()。
按照物质产生爆炸的原因和性质的不同,爆炸可分为物理爆炸、化学爆炸和核爆炸。下列各种爆炸中,属于物理爆炸的有()
代理行销售主要指银行之间互相利用各自的优势,代理销售其他银行的金融产品和服务,拓展销售范围,增加产品销售的方法。()
有限责任公司成立后,发现作为设立公司出资的非货币财产的实际价额显著低于公司章程所定价额的,应当由该公司全体股东承担连带责任。()
在我国法律体系中:
情景:你去告诉你的朋友李明你不能跟他一起去看电影了,去他家时,他不在。任务:请用英语给他写一张50词左右的便条。告诉他:1.因为母亲生病不能跟他一起去看电影;2.请他把电影票转送给别人;3.希望他们能够度过一段快乐时光。
最新回复
(
0
)