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  3. In "THE RING" , a Hollywood remake of a Japanese horror film, a videotape has a deadly effect on those who watch it. In reality

In "THE RING" , a Hollywood remake of a Japanese horror film, a videotape has a deadly effect on those who watch it. In reality

admin2021-09-17  53
问题    In "THE RING" , a Hollywood remake of a Japanese horror film, a videotape has a deadly effect on those who watch it. In reality the opposite is happening; viewers are killing Hollywood’s home-video business. People are rapidly discovering new ways of watching films at home that pose a grave threat to the most profitable part of the film business.
   Americans’ spending on videotapes and discs has dropped by 29% since 2004. Piracy is one reason. Another is the end of the format-replacement cycle; once you have a DVD of "Casablanca" you don’t need another one. But the big reason is the rise of cheap convenient rental outfits like Redbox, which runs kiosks, and Netflix, which streams some films and sends others through the post. The move from buying to renting is undoubtedly a calamity for Hollywood.
   Like music, newspapers and books before it, the film business has been disrupted by innovative, fast-moving distributors whose products have caught on with the public. Tinseltown’s attempts so far to see off the threat have fallen flat, partly because the studios have failed to coordinate their efforts. But if Hollywood moves quickly and boldly, it should be able to disrupt the disrupters.
   Led by Sony, a consortium of studios, technology firms and retailers are working on a new way of distributing digital copies of films. The idea is that consumers will be able to buy the rights to films stored "in the cloud" and stream them to any device. That should make buying more appealing. But it also gives the studios an opportunity to go straight to consumers.
   At the moment Hollywood is a business-to-business industry: it rents films to cinema chains and ships discs to big-box retailers and rental firms. Digital distribution should allow it to become much more consumer-facing. The studios could greatly expand their efforts to sell films directly.
   It will not be easy to take such a radical step. But the trail has been blazed by another medium. Record labels have been hit much harder by piracy and have seen retail outlets disappear. They have been forced to deal directly with consumers. Lady Gaga’s website is run not by the pop star but by Universal Music, which uses it, and the consumer information it collects, to sell directly to her fans. That outfit has become far better at mining consumer data than the film studios. A common refrain in Hollywood is that the film business must not go the way of music. In this sense, at least, it should.
   
According to the text, which of the following may lead to Hollywood’s unfavorable situation?
选项 A、Inadequate cooperating efforts.
B、Slow and timid action.
C、Shortage of film innovation.
D、Loose public relationship.
答案B
解析 推断题。第三段首句指出，电影行业正被不断创新、行动迅速的发行公司所干扰。末句又指出，如果好莱坞能采取迅速、大胆的行动，它应该能反过来搅了那些搅局者的局。由此可知，销售过程中行动缓慢、创新不足是电影业处于不利地位的部分原因，B项正确。
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