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  3. There is a certain inevitability that ebook sales have now overtaken paperback sales on Amazon’s US site. Amazon’s Kindle 2 is s

There is a certain inevitability that ebook sales have now overtaken paperback sales on Amazon’s US site. Amazon’s Kindle 2 is s

admin2014-06-30  48
问题     There is a certain inevitability that ebook sales have now overtaken paperback sales on Amazon’s US site. Amazon’s Kindle 2 is so light and so cheap that it’s easy to see why people have rushed to buy it. Though I’m still not keen on the design of the Kindle, it is a vast improvement on its predecessor and certainly tolerable. Beyond the device itself, Amazon has done a great job of rolling out Kindle apps, ensuring that people like me—who have an iPad but not a Kindle—can still join in the fun. Once you’re into the Kindle ecosystem, Amazon locks you in tightly—just as Apple does with its iTunes/ iPod ecosystem. It’s so easy to buy from Amazon’s store and the books are so cheap that it’s not worth the effort of going elsewhere.
    While I remain opposed to Amazon’s DRM(数字版权管理)—indeed, I’m opposed to DRM on any ebooks—I have to admit that the implementation is so smooth that most Kindle users won’t care at all that their ebooks can’t be moved to other devices.
    The ebook trend is nowhere near peaking. Over the next five years we can expect to see more and more readers move away from printed books and pick up ebooks instead. But I don’t think that will mean the death of the printed book.
    There are some who prefer printed books. They like having shelves filled with books they’ve read and books they plan to read; they like the feel of the book in their hands and the different weights and typefaces and layouts of different titles. In other words, they like the physical form of the book almost as much as the words it contains.
    I can sympathise with those people. As I wrote earlier this week, my ideal situation would be for publishers to bundle ebooks with printed ones—in much the same way that film studios bundle DVDs with digital copies of films. There’s no reason to think that lovers of printed books will change their minds. There will undoubtedly be fewer of them as time goes by because more people will grow up with ebooks and spend little time with printed ones. However, just as there are people who love vinyl records(黑胶唱片), even if they were born well into the CD era, there will still be a dedicated minority who love physical books.
    Since there are fewer of these people, that will mean fewer bookshops and higher prices for printed books but I don’t think the picture is entirely bleak. There is scope for smaller print runs of lavishly designed printed books and bookshops aimed at book lovers, rather than the Stieg Larsson-reading masses. With mainstream readers out of the printed book market, book lovers might even find they get a better experience.
Why does the author believe that the surging sales of ebooks won’t mean the death of the printed book?
选项 A、Because a minority will stick to their love of printed books.
B、Because the majority of book lovers won’t change their minds.
C、Because people always hold nostalgic feelings towards printed books.
D、Because people will return to the printed books as time goes by.
答案A
解析 事实细节题。本题考查作者认为电子书不会造成纸质书籍消亡的原因。定位句提到“然而，正如有些生活在CD时代却依然热爱黑胶唱片的人一样，会有少数人仍然坚定地爱着纸质书”，由此可知，仍有一部分人会坚持购买纸质书籍，故答案为A)。第五段第四句指出“随着时间的流逝，这群人的数量无疑会减少，因为更多的人将养成电子阅读习惯，在纸质书上花费的时间将越来越少”，由此可知大部分书籍爱好者会改变阅读习惯，而非坚持原来的选择，故排除B)“大部分纸质书籍爱好者不会改变选择”；C)“因为人们对于纸质书籍总是抱有怀旧情怀”和D)“随着时间的流逝，人们会重新选择阅读纸质书籍”，在原文中均未提及，故排除。
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