首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Advertisers tend to think big and perhaps this is why they’re always coming in for criticism. Their critics seem to resent them
Advertisers tend to think big and perhaps this is why they’re always coming in for criticism. Their critics seem to resent them
admin
2013-06-03
52
问题
Advertisers tend to think big and perhaps this is why they’re always coming in for criticism. Their critics seem to resent them because they have a flair for self-promotion and because they have so much money to throw around. "It’s iniquitous," they say, "that this entirely unproductive industry (if we can call it that) should absorb millions of pounds each year. It only goes to show how much profit the big companies are making. Why don’t they stop advertising and reduce the price of their goods? After all, it’s the consumer who pays..."
The poor old consumer! He’d have to pay a great deal more if advertising didn’t create mass markets for products. It is precisely because of the heavy advertising that consumer goods are so cheap. But we get the wrong idea if we think the only purpose of advertising is to sell goods. Another equally important function is to inform. A great deal of the knowledge we have about household goods derives largely from the advertisements we read. Advertisements introduce us to new products or remind us of the existence of ones we already know about. Supposing you wanted to buy a washing machine, it is more than likely you would obtain details regarding performance, price, etc., from an advertisement.
Lots of people pretend that they never read advertisements, but this claim may be seriously doubted. It is hardly possible not to read advertisements these days. And what fun they often are, too! Just think what a railway station or a newspaper would be like without advertisements. Would you enjoy gazing at a blank wall or reading railway byelaws while waiting for a train? Would you like to read only closely printed columns of news in your daily paper? A cheerful, witty advertisement makes such a difference to a drab wall or a newspaper full of the daily ration of calamities.
We must not forget, either, that advertising makes a positive contribution to our pockets. Newspapers, commercial radio and television companies could not subsist without this source of revenue. The fact that we pay so little for our daily paper, or can enjoy so many broadcast programmes is due entirely to the money spent by advertisers. Just think what a newspaper would cost if we had to pay its full price!
Another thing we mustn’t forget is the "small ads" which are in virtually every newspaper and magazine. What a tremendously useful service they perform for the community! Just about anything can be accomplished through these columns. For instance, you can find a job, buy or sell a house, announce a birth, marriage or death in what used to be called the "hatch, match and dispatch" column but by far the most fascinating section is the personal or "agony" column. No other item in a newspaper provides such entertaining reading or offers such a deep insight into human nature. It’s the best advertisement for advertising there is!
The attitude of the author toward advertisers is ______.
选项
A、appreciative
B、trustworthy
C、critical
D、dissatisfactory
答案
A
解析
推理题。从上述注释也可推知是A项。最重要的是,作者提出种种,是为了反驳第一段内提到的论点:完全是非生产性的企业每年收入几百万镑,这说明这些大公司利润有多高。最重要的是消费者付的广告费等。更说明了A项对。
转载请注明原文地址:https://kaotiyun.com/show/qkQK777K
0
专业英语四级
相关试题推荐
Justasthereareoccupationsthatrequirecollegeorevenhigherdegrees,sotooarethereoccupations______technicaltrainin
Malaria,itistrue,hasbeenpractically______inthirteencountries,includingtheUnitedStates,andisunderattackinmany
Thebarrieroflanguagekeepsmanyscientistsinprolongedignoranceofworkofimmediateimportancetothem_____atpresentinm
Duringthe1990sworldoilproductionwillapproachgeologicalestimatesofmaximumproduction_____,evenwithrapidlyincreasi
ThefamilyisthecenterofmosttraditionalAsians’lives.Manypeopleworryabouttheirfamilies’welfare,reputation,andhon
Incontrasttologic,thereiscommonsense,orstillbetter,theSpiritofReasonableness.IthinkoftheSpiritofReasonablen
Adecisionofthis______hadtohavenationalsupport.
TheOlympicGames,aninternationalsportscompetition,heldeveryfouryearsatadifferentsite,/inwhichathletesfromdiffe
"I’malittleworriedaboutmyfuture,"saidDustinHoffmaninTheGraduate.Heshouldbesolucky.Allhehadtoworryaboutw
Itwas______oftheQueentospeaktotheelderlypatients.
随机试题
用于浅层平板荷载试验沉降观测的仪器设备精度不应低于()。
土地总登记中,对登记公告结果有异议的,可以向()申请复查。
某油田2009年8月份销售情况如下:(1)开采原油8万吨,其中销售6万吨,用于自办油厂加工1万吨,加热修井耗用1万吨;(2)采用分期收款方式销售一批原油6万吨,合同规定,货款分两个月收取,本月收取60%,其余货款于9月30日前收取;采用
多维立体组织结构中,()组成产品事业委员会。
根据以下混合资料,回答问题。2008年A省粮食作物播种面积2499.94千公顷,比上年增长0.8%。糖蔗种植面积136.04千公顷,下降1.2%;油料种植面积323.87千公顷,增长4.3%;蔬菜种植面积1112.63千公顷,增长4.5%。2008年A
【2014年山东省属真题】下列表述中,不能体现环境对人身心发展的影响的是()。
固定资产清理是因磨损、遭受非常灾害和意外事故而丧失生产能力,或因陈旧过时,须淘汰更新的固定资产,所办理的鉴定、报废、核销资产、处理残值等多项工作的总称。根据上述定义,下列不符合固定资产清理的是:
下列关于权利和义务的关系的说法不正确的一项是()。
成功智力理论
自1945年以来,局部战争几乎不断,但是却未发生像第二次世界大战那样严重的世界战争。这是因为人们恐惧于世界大战的破坏力。下列哪项,如果正确,最能削弱上述结论?
最新回复
(
0
)