首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Probably for as long as there have been sales forces, managers have sought ways to determine whether they are effective or not.
Probably for as long as there have been sales forces, managers have sought ways to determine whether they are effective or not.
admin
2018-01-28
39
问题
Probably for as long as there have been sales forces,
managers have sought ways to determine whether they are
effective or not. In the past, salespeople were estimated on the【M1】______
basis of their sales—that is, did they reach their sales quotas? With【M2】______
the role of the sales force changed from being purely concerned
with selling to becoming more involved in marketing and took【M3】______
more responsible for maintaining customer relationships, managers
recognized the need for expanding evaluative criteria beyond just
the achievement of sales goals. The evaluation criteria of today are
vast different from those in the past. Sure, sales are still important,【M4】______
but now other measures are gaining in importance as well.
One of the more often discussed measures is ROI(return on
investment). More and more top executives are asking their sales
managers for accountant—as in "Are we getting the returns we【M5】______
seek from the sales force?" The idea is that by measuring the
impact of programs designing to aid the selling process as well as【M6】______
measuring sales closures, the marketing team can be more
effective and efficient. Fortunately, it isn’t always that easy. In a【M7】______
survey conducted in 2002 of companies with a marketing budget
of $1 million or more, 56 percent indicated they had no system for
measuring the ROI on their marketing investments. As noted by
David Reibstein of the University of Pennsylvania’ s Wharton
School of Business, "In marketing, benefits as advertising impact【M8】______
aren’t easily put into dollar returns. It takes a leap faith to come【M9】______
with a number." Marketers know that it is often difficult to
separate advertising, promotions, and other communications efforts in【M10】______
the selling effort.
【M7】
选项
答案
Fortunately一Unfortunately
解析
语篇错误。根据上下文,上文提到“这样的项目被设计出来,并通过对其影响的衡量,能使我们的营销队伍更加高效”,而下文提到“这样做并不容易”,上下文之间是转折关系,根据所给词汇,要使用其反义,所以改为Unfortunately。
转载请注明原文地址:https://kaotiyun.com/show/qqsK777K
0
专业英语八级
相关试题推荐
TeachingMethodsforEffectiveCommunicationI.Introduction:someteachingapproacheshelpfultoclassroomcommunication—wel
TeachingMethodsforEffectiveCommunicationI.Introduction:someteachingapproacheshelpfultoclassroomcommunication—wel
PASSAGETHREEWhatisthenatureoftheactionofthepaint,accordingtothephysician?
GlobalwarmingcouldactuallychilldownNorthAmericawithinjustafewdecades,accordingtoanewstudythatsaysasuddenco
Freud’smostfamouspupilisCarlGustavJung,aSwissphysician,psychiatrist,philosopherandpsychologist.SelectingJungas
Freud’smostfamouspupilisCarlGustavJung,aSwissphysician,psychiatrist,philosopherandpsychologist.SelectingJungas
Freud’smostfamouspupilisCarlGustavJung,aSwissphysician,psychiatrist,philosopherandpsychologist.SelectingJungas
PASSAGEFOURWhatcausedaglobaldeclineofsharkpopulations?
SitcomsasaToolforELTEnglishteachershavebeenusingvideosintheclassroomfordecadesandnowsitcomsemergeinclassr
随机试题
关于自旋回波脉冲序列的构成,正确的是
动物发情以后,需要交配刺激才排卵的动物是()。
上颌磨牙与下颌磨牙的区别中哪一点是错误的
()可以设定除限制人身自由、吊销企业营业执照以外的行政处罚。
某新建酒店原定于2004年12月18日开业,可由于工期延误,不得不将开业日期推迟到2005年2月18日,那么在开业前应由()来办理工程竣工验收备案。
某公司2012年度取得境内应纳税所得额120万元,取得境外投资的税后收益59.5万元。境外企业所得税税率为20%,但该企业享受税收优惠,实际税率为15%。我国与该境外企业所在国之间签署了税收协定,在境外减免的税款应视同已缴税额在中国的应纳税额中抵免。该公司
某教师在进行“盐类的水解”一节的教学示范课时,进行了如下教学设计:(1)问题:作为生活中的一个基本常识,大多数人都知道纯碱具有碱性。同学们,请思考Na2CO3水溶液显碱性可能有哪些原因?如何用实验加以验证?(2)讨论猜想:Na2CO3水
疯狂扩散的蓝藻起初并没有使人们感到_______。往年正常情况下,它顶多影响太湖的一些景观。不会带来什么骚乱。雨季一来,这些小生物会被大量的雨水冲刷稀释,人们会渐渐_______它,直到第二年的来临。还有一些农民把它们捞起来当肥料,_______地称之为“
电脑:主板()
Hereisthestoryofrubber.FromtheearliesttimeitwascommonknowledgetothePeruvians(秘鲁人)thatwhenacutwasmadeinthe
最新回复
(
0
)