2. 外语
  3. To understand the marketing concept, it is only necessary to understand the difference between marketing and selling. Not too ma

To understand the marketing concept, it is only necessary to understand the difference between marketing and selling. Not too ma

admin2011-03-07  68
问题     To understand the marketing concept, it is only necessary to understand the difference between marketing and selling. Not too many years ago, most industries concentrated【C1】______on the efficient production of goods, and then relied on "【C2】______salesmanship" to move as much of these goods as possible. Such production and【C3】______focuses on the needs of the seller to produce goods and then【C4】______them into money.
    Marketing,【C5】______, focuses on the wants of consumers. It begins with first analyzing the【C6】______and demands of consumers and the producing goods that will satisfy them. This eye-on-the-consumer approach is known as the marketing concept, which simply means that【C7】______trying to sell【C8】______is easiest to produce or buy for resale, the makers and dealers first【C9】______to find out what the consumer wants to buy and then【C10】______making it【C11】______for【C12】______.
    This concept does not imply that business is benevolent or that consumer satisfaction is given【C13】______over profit in a company. There are always【C14】______to every business transaction — the firm and the customer — and each must be satisfied before trade occurs. Successful merchants and producers, however, recognize that the surest route to profit is【C15】______understanding and catering to customers.
    A(n)【C16】______example of the importance of catering to the consumer【C17】______itself in mid-1985, when Coca Cola changed the flavor of its drink. The【C18】______of the new flavor by a【C19】______portion of the public【C20】______a prompt restoration of the Classic Coke, which was then marketed alongside the new. King Customer ruled!
【C19】
选项 A、small
B、considerable
C、meaningful
D、considerate
答案B
解析 篇章题。上下文理解题。第一，根据本段首句指出的这是一个表现迎合消费者至关重要的突出例子，同时又根据“回归经典可乐运动”的发起，可以推断出反对新口味的人数不会很少。选项considerable“相当大的，可观的”，指在数量、范围或程度上很大，如：a considerable distance一段颇远的距离。此处为“相当多的一部分公众”，正合题意，为正确答案。small表数量少，与题意正好相反。meaningful“有意义的”。considerate拼写与considerable相近，但含义相差较远，意为“考虑周到的”。可见二者也均不符题意。
转载请注明原文地址:https://kaotiyun.com/show/qv1K777K
0

专业英语四级

相关试题推荐
随机试题
最新回复(0)