首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
A consumer walks into a store. He stands in front of hundreds of boxes of laundry detergent. He chooses one brand, pays for it,
A consumer walks into a store. He stands in front of hundreds of boxes of laundry detergent. He chooses one brand, pays for it,
admin
2010-01-07
32
问题
A consumer walks into a store. He stands in front of hundreds of boxes of laundry detergent. He chooses one brand, pays for it, and leaves. Why does he pick that specific kind of soap? Is it truly better than the others? Probably not. These days, many products are nearly identical to each other in quality and price. If products are almost the same, what makes consumers buy one brand instead of another? 【B1】|
Although we might not like to admit it, commercials on television and advertisements in magazines probably influence us much more than we think they do.
Advertising informs consumers about new products available on the market. It gives us information about everything from shampoo to toothpaste to computers and cars. But there is one serious problem with this. The "information" is actually very often "misinformation." It tells us the products’ benefits but hides their disadvantages. 【B2】
Advertising not only leads us to buy things that we don’ t need and can’ t afford, but it also confuses our sense of reality.
"Zoom toothpaste prevents cavities and gives you white teeth!" the advertisement tells us, but it doesn’ t tell us the complete truth: that a healthy diet and a good toothbrush will have the same effect.
Advertisers use many methods to get us to buy their products. One of their most successful methods is to make us feel dissatisfied with ourselves and our imperfect lives. Advertisements show us who we aren’ t and what we don’ t have. Our teeth aren’ t white enough. Our hair isn’ t shiny enough. Our clothes aren’ t clean enough. Advertisements make us afraid that people won’ t like us if we don’ t use the advertised products. "Why don’ t I have any dates?" a good-looking girl sadly asks in a commercial. "Here, "replies her roommate, "try Zoom tooth paste!" Of course she tries it, and immediately the whole football team falls in love with her. "That’ s a stupid commercial," we might say. But we still buy Zoom toothpaste out of fear of being unpopular and having no friends.
【B3】
If fear is the negative motive for buying a product, then wanting a good self-image is the positive reason for choosing it.
Each of us has mental picture of the kind of person we would like to be. For example, a modern young woman might like to think that she looks like a beautiful movie star. A middle-aged man might want to see himself as a strong attractive athlete, Advertisers know this. They write specific ads to make certain group of people choose their product. Two people may choose different brands of toothpaste with the identical price, amount, and quality; each person believes that he is expressing his personality by choosing that brand.
Advertisers get psychologists to study the way consumers think and their reasons for choosing one brand instead of another.
These experts tell advertisers about the motives of fear and self-image. They also inform them about recent studies with colors and words. 【B4】
Psychologists have found that certain colors on the package of an attractive product will cause people to reach out and take that package instead of buying an identical product with different colors.
Also, certain words attract our attention. For example, the words "new", "improved", "natural", and "giant size" are very popular and seem to pull our eyes and hands toward the package.
Many people believe that advertising does not affect them. They know that there is freedom to choose, and they probably don’ t realize the powerful effect of advertising.
【B5】
They may not clearly understand that advertisers spend billions of dollars each year in aggressive competition for our money, and they are extremely successful.
Do you believe that ads don’ t influence your choice of products? Just look at the brands in your kitchen and bathroom.
选项
答案
他们也许并不太清楚,广告商们为了盈利,每年耗资亿万元参与激烈的竞争,并且他们做得非常成功。
解析
转载请注明原文地址:https://kaotiyun.com/show/r0Pd777K
本试题收录于:
公共英语四级笔试题库公共英语(PETS)分类
0
公共英语四级笔试
公共英语(PETS)
相关试题推荐
Nearlythreeyearsago,ItestedpositiveforHIV.SincethenIhavediscoveredasupportsystemthatsteadfastlyrefusestoenc
Everyyeartelevisionstationsreceivehundredsofcomplaintsabouttheloudnessofadvertisements.However,federalrulesforbi
Everyyeartelevisionstationsreceivehundredsofcomplaintsabouttheloudnessofadvertisements.However,federalrulesforbi
Themostobviouspurposeofadvertisingistoinformtheconsumerofavailableproductsorservices.Thesecond(31)______ist
Themostobviouspurposeofadvertisingistoinformtheconsumerofavailableproductsorservices.Thesecond(31)______ist
Allinternationalchainschoolsteachmanydifferentlanguages.
ThepagesoftheHarvardBusinessReviewarenotusuallypopulatedbynovelists.ButJosephFinderisjustsuchararity.Recent
ThepagesoftheHarvardBusinessReviewarenotusuallypopulatedbynovelists.ButJosephFinderisjustsuchararity.Recent
WhataremostofSteinbeck’sbooksabout?
HowlongdidEmilyDickinsonliveinthehousewhereshewasborn?
随机试题
在公关传播媒介中,被称为“无边界的媒介”的是()。
[*]
阅读《冯谖客孟尝君》中的一段文字,然后回答下面小题。左右以君贱之也,食以草具。居有顷,倚柱弹其剑,歌曰:“长铗归来乎!食无鱼。”左右以告。孟尝君曰:“食之,比门下之鱼客。”居有顷,复弹其铗,歌曰:“长铗归来乎!出无车。”左右皆笑之,以告。孟尝君曰:“为
停经后阴道流血量较多,阵发性腹痛加剧,妇科检查宫颈口已扩张,可能为停经后阴道流血开始较多,有组织物排出,后出血自行停止,妇科检查及B超未见异常,可能为
《会计法》中所称的国家统一的会计制度,是指国务院财政部门根据会计法制定的关于会计核算、会计监督、会计机构和会计人员以及会计工作管理的制度。()
股权投资基金的退出方式主要有()。Ⅰ.上市转让退出Ⅱ.挂牌转让退出Ⅲ.协议转让退出Ⅳ.清算退出
下列不属于库存股核算内容的是()。
下列关于漏洞扫描技术和工具的描述中,错误的是
Thedoctorwascaughtina______ofwhethertotellthepatientthetruthornot.
Whenyouarewritingbusinessletters,youneedtonoticethefollowingtips:LimitThemtoOnePageBydefinition,busines
最新回复
(
0
)