首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Read the magazine article below about Andy Seymour, the Chief Executive of a chain of book stores called Bookroom, and the quest
Read the magazine article below about Andy Seymour, the Chief Executive of a chain of book stores called Bookroom, and the quest
admin
2017-03-27
94
问题
Read the magazine article below about Andy Seymour, the Chief Executive of a chain of book stores called Bookroom, and the questions on the opposite page.
For each question(13-18), mark one letter(A, B, C or D)on your Answer Sheet.
CHALLENGING TIMES AT BOOKROOM
Bookroom isn’t a very successful company at the moment. It’s heavily in debt, and it’s rumoured that its owner, P&K, wouldn’t turn down a suitable offer. Even its own store managers are said to be unhappy - those who haven’t left, that is. A recent change in strategy is proving too much for many of them: they’ve been told to concentrate on giving more space to a limited number of bestsellers, advertised nationally by the company, and not to titles which sit on the shelves for weeks.
The challenge of taking Bookroom back into profit falls to the Chief Executive, Andy Seymour, who was moved a year ago from P&K’s music chain, MusicWorld, with an impressive record of efficiency improvements. He increased the floor space of the more successful MusicWorld stores and closed down the loss-making ones. New computer systems gave him better stock control, and allowed him to produce up-to-date charts of the top CDs for display in the stores, with a positive impact on turnover and profits. In addition, he negotiated a pay and productivity deal with the employees. All in all, it was a period which saw the chain reach its peak.
Seymour, though, doesn’t take any credit for MusicWorld’s success. ’Even before I became Chief Executive, all the stores were run by top quality people doing everything they could, at a time when the public weren’t spending much on leisure,’ he says. ’They all stayed on, and that was the decisive factor. The only things I did were to change the advertising agency - they weren’t keeping up with developments in the music industry - and make some minor innovations in the stores. Customers were coming into the shops, and it was up to us to make the most of this.’
Luck had been against him in his previous job, though, as operations director of Clarkson’s, the do-it-yourself retailer which P&K had just acquired. Soon after his move to the company, there was a recession, which meant that the market for home improvement products collapsed. Seymour was involved in endless consultations with the board, discussing ways to turn the company round. They were in a high-risk situation and, despite his efforts, Clarkson’s lost millions. But even when things were at their worst, Seymour didn’t resign, as most would have done, and he was highly thought of for that.
He has a reasonable track record, certainly, but some would say not brilliant. And will he succeed at Bookroom? His first year has been disappointing, but there are signs of improvement. He’s continued the strategy of opening new shops, and although many store managers have gone, their replacements have been picked carefully. He’s also done something about one of the main reasons for the present difficulties, reducing targets to allow for the fact that the book market is still flat.
Seymour is an experienced retail manager. At MusicWorld he proved himself a good manager of people with a particular gift for motivating his staff. But he’s also strong on detail, and has already improved Bookroom’s financial control. It looks as though his strategy will pay off in the long term. The only thing you could blame him for is not being strong enough in opposing all the negative talk about Bookroom, because that is what is damaging the company. And unless Seymour does something about that, he may find himself looking for a new job.
Which of the following contributed to Andy Seymour’s success at MusicWorld?
选项
A、investing more time in researching music trends
B、training staff to use the computerised order system
C、offering staff a greater incentive to sell more items
D、bringing new stock into the poorly performing stores
答案
C
解析
转载请注明原文地址:https://kaotiyun.com/show/r4oO777K
本试题收录于:
BEC中级阅读题库BEC商务英语分类
0
BEC中级阅读
BEC商务英语
相关试题推荐
•Youwillhearatalkgivenbyabusinessmanager.Thetalkisaboutanewapproachinbusinesstoreducingoperatingcostswhil
•Lookatthenotebelow.•Youwillhearamancallingaboutmeetingwithsomebody.FRENCHBUSINESSTRIP:Wed2/10-10-Fri4/10Ap
HowtoapproachListeningTestPartOne•Thispartisinthreesections.Ineachsectionyoulistentoatelephoneconversation
HowtoapproachListeningTestPartOne•Thispartisinthreesections.Ineachsectionyoulistentoatelephoneconversation
•Lookatthenotebelow.•Youwillhearawomanaskingforinformation.INTERNATIONALCOMMUNICATIONL
•Lookattheformbelow.•YouwillhearamantelephoningtheFinancialPressInformationServicewithanorder.[*]
Mr.RayburnencouragesunconfidentbeginnerstoworkinaretailcompanybecauseitcanIftheclienthappenstobebusyattha
—Readthearticleaboutchoosinganagent.—Inmostofthelines34~45thereisoneextraword.Itiseithergrammaticallyincor
随机试题
彩色多普勒显像诊断二尖瓣狭窄的主要依据是()
(2013年国家司法考试真题)甲向大恒银行借款100万元,乙承担连带保证责任,甲到期未能归还借款,大恒银行向法院起诉甲乙二人,要求其履行债务。关于诉的合并和共同诉讼的判断,下列哪些选项是正确的?()
根据我国现行宪法和法律,下列哪些人可以具有中国国籍?()
高科技产业化项目资金申请报告编制提纲的内容不包括()
【背景资料】某住宅楼工程,地下2层,地上20层,建筑面积2.5万平方米,基坑开挖深度7.6m,地上2层以上为装配式混凝土结构,某施工单位中标后组建项目部组织施工。基坑施工前,施工单位编制了《××工程基坑支护方案》,并组织召开了专家论证会,参建各
穿越录音室、演播室的给排水及消防系统的管道均应采取()措施,防止管道固体传声。
季节性资产增加的主要融资渠道有()。
()必须具有房地产及相关专业中等以上学历,有与房地产咨询业务相关的初级以上专业技术职称并取得考试合格证书。
以下程序运行后的输出结果是______。voidfun(intx,inty){x=x+y;y=x-y;x=x-y;printf("%d,%d,",x,y);}main()
YoungWorkersPushEmployersforWiderWebAccess[A]RyanTracythoughthe’denteredtheDarkAgeswhenhegraduatedcollegean
最新回复
(
0
)